Programmatic & Digital Media Specialist
About The Position
BYD's goal is to build a zero-emission future that reconnects humanity with nature. We are looking for talented individuals who identify with this mission and want to make a positive impact on the world by joining our diverse and dynamic team. BYD is a leading international technology corporation headquartered in Shenzhen, China. The company operates in four key sectors: IT, automotive, new energy sources, and rail transport, employing over 300,000 people worldwide. As a global pioneer in modern energy solutions, BYD is committed to creating a fully zero-emission ecosystem. Join the team responsible for developing the BYD brand in Poland. We are looking for someone who will plan, implement, and develop Programmatic activities and display and video campaigns. You will be responsible for collaborating with the largest digital publishers in Poland, implementing modern media solutions, and having a real impact on building one of the fastest-growing automotive brands in the world.
Requirements
- Minimum 2 years of experience in running Programmatic campaigns.
- Very good knowledge of Google Display & Video 360 (DV360).
- Experience in planning and optimizing YouTube campaigns.
- Practical knowledge of the Google Marketing Platform ecosystem.
- Experience collaborating with online publishers or a media house.
- Ability to analyze campaign results and draw accurate recommendations.
- Independence, good work organization, and responsibility for the execution of entrusted budgets.
- Experience in the automotive industry on the client, agency, or media house side.
Nice To Haves
- Knowledge of Google Analytics 4, Campaign Manager 360, or other analytical tools (will be an additional advantage).
Responsibilities
- Planning, configuration, and optimization of campaigns in Google DV360.
- Planning and running YouTube campaigns (Video Reach Campaigns, Demand Gen, YouTube Select, and other video formats).
- Managing display, video, and rich media campaigns with a focus on achieving business KPIs.
- Planning branding and performance activities in the Programmatic environment.
- Collaboration with the largest digital publishers in Poland (including WP, Onet, Ringier Axel Springer, Gazeta.pl, Interia, Teads, and other media partners).
- Creating innovative campaign concepts and recommending the most effective media solutions in cooperation with advertising partners.
- Analyzing campaign effectiveness and preparing reports, insights, and recommendations.
- Testing new advertising products, formats, and solutions offered by platforms and publishers.
- Tracking trends and implementing best practices in digital media and programmatic.
- We are looking for someone who is not afraid to test new formats, solutions, and media partnerships. Someone who likes working with data but can also think broadly and propose non-standard actions. We are looking for a candidate who wants to have a real impact on the communication of one of the most innovative automotive brands in the world, can build good relationships with partners and publishers, and wants to co-create the history of the BYD brand in Poland and develop its presence in the digital world.
Benefits
- Competitive salary, adequate to experience and achieved results.
- Opportunity to participate in divisional and company-wide integration meetings.
- Chance for a real contribution to the transformation towards zero-emission transport and the decarbonization of the economy.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
