Director, Programmatic
About The Position
We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities. We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.
Requirements
- 8+ experience in digital with heavy programmatic and direct media skills – equal parts technically savvy and strategic
- Deep Technical expertise on all things data and digital.
- Provides omni-channel perspective and know-how. While a core deep digital expertise is critical, be able to apply across channels to off/online mediums
- Comes from a place of core/native Digital and data centricity.
- Strong technical knowhow/implementation as well as high level strategy and creative tactics as well as vertical/horizontal (across mediums, marketing etc.)
- Passionate about changes in the marketplace and eager to share updates regularly to inform clients and be a ‘go-to’ resource on all things media
- Highly responsive to crucial demands/requests
- Confident in building strong relationship with key clients as the thought leader in the programmatic space
Responsibilities
- Lead Programmatic strategy for agency partners, developing recommendations, learning agendas, and strategic testing across the programmatic ecosystem.
- Partner with Omnicom Center of Excellence to develop and improve ways of working and points-of-view on channel innovation.
- Drive Programmatic thought leadership within the holistic process in partnership with agency activation team.
- Focus on programmatic innovation and be a champion for the program. Support agency partners and activation team in building strong holistic campaigns that lean into channel best practices and drives innovation.
- Develop programmatic activation strategy across channels and buy types to deliver on agency partner goals.
- Review of new solutions and partners as applicable.
- Lead and develop Playbook, Roadmap, Learning Agenda and Engagement Model for the Programmatic channel.
- Supports programmatic adoption across the agency.
- Updates SME on new developments across advertiser operating models.
- Help to identify and lead/pilot innovative opportunities (e.g. advanced TV, cross-channel planning, etc.).
- Co-Lead quarterly partner Programmatic performance reviews & education sessions
- Responsible for growing the programmatic knowledge and skill set across OMD.
- Works in facilitating training and knowledge share across IM & agency with SME counterpart.
Benefits
- Equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
