Performance Media (Addressable)_05
About The Position
The Search Team at Omd is characterized by a blend of collaboration, innovation, and a shared passion for data-driven marketing. Individuals feel inspired, supported, and empowered to excel while contributing to the team's overall success. Search practitioners tap into the Omnicom Search Center of Excellence group for specialized knowledge, resources, training, development, best practices, tools, and collaboration. As a Paid Search team leader, the Associate Director will be instrumental in developing strategies, planning, and ensuring the proper implementation of paid search campaigns and programs to meet and exceed client goals. A successful candidate will have great attention to detail, be able to take complete ownership of educating team members, and ensure tasks are completed to bring value to clients. The goal of the Associate Director role is to provide oversight to the day-to-day operations of the account. The primary responsibility is to develop tactical implementation plans, work with the Senior Director/Director on strategic initiatives, and serve as the main point of contact for both the client and internal teams. The Associate Director is also responsible for managing junior team members on their accounts, ensuring they fully understand the client's business, how market factors impact it, and making recommendations around expanding or adjusting the search program. Additionally, the Associate Director should regularly identify and bring opportunities to the client, such as beta tests and industry insights.
Requirements
- Relevant post-secondary education, training, or equivalent experience
- 6+ years of relevant Paid Search Experience
- 4+ years managing junior team members
- In-depth understanding of Paid Search campaign management and optimization practices
- Good knowledge/understanding of social, video, search retargeting, and other online advertising opportunities
- Deep understanding of search engine algorithms and best practices
- Hands-on keyboard experience with: Google Ads, MSFT Ads
- Hands-on keyboard experience with bid management tools like SA360, SKAI or Marin
- Hands-on keyboard experience with Adobe or Google Analytics
- Experience troubleshooting site tags
- Experience in multiple AI buying agents such as Google, Bing Performance Max
- Advanced usage of Scripts
- Strong analytical skills and ability to leverage data to drive decision-making
- Be a proactive self-starter who enjoys a fast-paced, results-oriented agency and work environment
- Be a team player and committed to training, and cross-functional collaboration and communication
- Have strong management, mentoring, coaching and career/growth facilitation skills with your direct team
- Have strong program management and organizational skills, being able to manage multiple projects, deadlines and priorities with ease
- Excellent communication and presentation skills, both written and verbal
- Experience leading and managing teams, with a proven ability to develop and mentor talent
- Test, Learn and Scale mindset
Nice To Haves
- Google Ads Search Certification
- Microsoft Ads Certification
- Google Search Ads 360 Certification
- AI Powered Shopping Ads Certification
- Google Analytics Certification
- AI Powered Performance Ads Certification
Responsibilities
- Develop long-term execution plans that align with client business objectives and implement these plans, tracking key performance indicators (KPIs) to measure success.
- Demonstrate analytical skills to extract meaningful insights from data, relate these insights back to client business goals, and identify actionable recommendations.
- Lead and manage a team of search professionals, assigning tasks, tracking progress, and ensuring consistent campaign execution, while providing regular training and mentorship to develop junior team members.
- Effectively present strategic and tactical plans to clients, staff, and internal teams, building strong relationships with clients and maintaining open communication.
- Oversee forecasting, budgeting, and pacing for search campaigns, ensuring efficient allocation of resources and optimizing campaign performance within budget constraints.
- Understand business concepts and client objectives to identify opportunities for campaign expansion and growth.
- Support the team in the strategic vision of all paid search asset creation with a test/learn/scale mindset.
- Act as a quality assurance check for all paid search account management deliverables.
- Collaborate with broader investment / strategic leadership.
- Drive best practices in managing platform execution and produce POVs.
Benefits
- Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
- Omnicom is committed to hiring and developing exceptional talent.
- We strongly believe that celebrating what makes us different makes us better together.
- Careers are designed for growth.
- Transformative talent experience built with accountability in action — focused on community, impact, and opportunity.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
