Media Planning and Buying (Planning)_05

Adelphi Group • Los Angeles, CA

19h • $70,000 - $125,000 • Hybrid

About The Position

The Associate Director of Content will be responsible for working with the Director of Content, and larger Content team, to manage the client & partner relationships, leveraging and maximizing all media investment to create custom media and content opportunities for clients. The ideal candidate will be meticulously organized, professional, dynamic, results-driven and enjoy a fast-paced environment that is evolving to meet the needs of our blue-chip clients. Communication & project management skills are paramount, as well as a strong understanding of media and brand development. Working knowledge of the entertainment industry and production are a nice to have, but not required.

Requirements

• Minimum 5 years’ experience in entertainment and content marketing, integrated partnerships or strategic partnership development with a background in media.
• Superior written and verbal communication, interpersonal, and organizational skills, to handle multiple projects simultaneously under tight deadlines flawlessly.
• Highly-organized, with the ability to multi-task and manage complex work streams, deadlines, and interactions with strategy team, creative partners, clients, and other external teams
• Successful track record in meticulous account management and superior client service
• Constant professional demeanor amongst colleagues and clients, from entry thru executive levels
• Demonstrated ability to grow internal and stakeholder relationships across a wide range of teams to plan and drive business goals.
• Demonstrated ability to understand business challenges and formulate effective programs that improve business results.
• Deliver pre, during and post program measurement and optimization plans aligned to KPIs, translating goals into actionable and measurable programs with ability to communicate results to leaders.
• Proven success in custom concept development, production oversight, and working with major media companies and talent
• Ability to travel and work outside of business hours as-needed
• A thorough understanding of marketing communication channels (including digital, paid social, and experiential).
• Bachelor’s degree (communications, advertising, media or related field preferred)

Nice To Haves

• Working knowledge of the entertainment industry and production

Responsibilities

• Implement TCC’s annual planning process and integrated calendar approach while ensuring alignment with other cross-functional agency teams and client partners
• Proactively seek out partners, platforms, technologies, and opportunities driven by brand objectives with media, studio, and independent creator channels to bring to the Director and team for consideration
• Effectively story tell and present POV via written materials (briefing strategies, partner briefs, recommendation decks, relevant Award submissions, etc.)
• Ensure the consistent implementation of proprietary tools to evaluate and recommend ideas
• Understand and implement approved measurement models to justify investment and quantify results from programs, working closely Marketing Sciences counterparts
• Consistently support the Director and Group Director with various status updates and support materials to ensure successful communication with Media and Brand clients, as well as agency partners
• Oversee seamless execution of all custom content programs from contracts to project management to post program recaps and analytics – including running point on day-to-day execution of custom content programs
• Manage internal and external work streams and production process for assigned projects - Build strong relationships with senior level client partners to effectively communicate and mitigate any executional difficulties
• Manage various status updates and support materials to ensure successful communication with clients and agency partners on a consistent basis
• Serve as the lead point of contact for clients, media partners and integrated agency teams to oversee execution of multiple programs across a calendar year, while ensuring that deal terms are effectively translated into legal agreements
• Spearhead the development and oversee the activation of multi-platform distribution plans for programs across linear television, digital, social, as well as new emerging platforms and experiences
• Ensure pre, during and post program measurement and optimization plans align to KPIs and are in place for each program activation (in collaboration with Marketing Sciences team)
• Oversee development and growth of direct report(s)
• Offer support to TCC Leadership on new business pitches and marketing collateral on an ad hoc basis; the ideal candidate should be willing and able to pitch in when needed
• Provide POV for clients and team members on new technologies and vendor partners

Benefits

• Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.
• careers are designed for growth.
• transformative talent experience built with accountability in action — focused on community, impact, and opportunity.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level