Media Planning and Buying (Planning)_04

Adelphi Group • New York, NY

2d • $50,000 - $95,000 • Hybrid

About The Position

PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers. Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work.

Requirements

• Deliver media planning and services, including plan and budget maintenance, with accuracy.
• Planning, activation, managing, and optimizing digital campaigns.
• Establish effective client relationships – managing day-to-day questions.
• Explore alternative media solutions with an original point of view.
• Demonstrate strategic thinking, creativity, and solid decision-making.
• Minimum of 3 to 4 years of media planning experience; integrated experience desired.
• Proven skills in analytical and strategic thinking, project management, presenting, communication, and digital activation.
• Clear understanding of the media process and digital landscape.
• Media, syndicated research, and proprietary analytics tools experience (i.e., MRI, Nielsen Adviews, eTelmar, DCM, Prisma, Comscore).
• Action-oriented – ability to identify issues and solutions as well as anticipate consequences.
• Ability to work independently or as part of a team, to delegate and manage the workloads of others.

Nice To Haves

• bachelor’s degree preferred

Responsibilities

• Media Planning: work with and assist the Associate Director and Director to establish media objectives, plans, and troubleshooting. Delegate work across planners and assistants, ensure accuracy, and a strong level of detail. Know the ins and outs of the plan and strategy to answer questions that may arise. Stay on top of trends and industry news - share with relevant team members and clients.
• Campaign Management: lead and manage digital campaigns from the planning to activation to optimizations. Currently covering standard display banners, video, digital audio.
• Team Management: manage-up with Directors on account status and handling team workload, while managing and developing the Strategist(s) and Assistant(s). Foster positive morale and emphasize the importance of working together to get things done in a way that allows your team to feel passionate about their roles.
• Client Management: be a main point of client contact, versed on and managing day-to-day responsibilities to ensure that all is running smoothly.
• Cross Team Alignment: work across multiple teams; account teams, published media, marketing sciences, and externally with creative agency and partners. Develop and present documents that deliver results for our clients.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level