Associate Director, Omnichannel Marketing Execution

Xeris Pharmaceuticals, Inc. • Chicago, IL

62d • $155,200 - $232,800 • Hybrid

About The Position

The Associate Director, Omnichannel Marketing Execution translates brand-level strategic priorities into dynamic, trigger-based customer journeys for HCP and patient/DTC audiences across three brands. The role owns journey blueprints end to end, including customer experience mapping, real-time signals and triggers, and directing technical implementation through Marketing Technology & Journey Operations. Work spans enhancing an existing live journey for one brand and building new journeys for others, with priorities set in partnership with the Sr. Director of Omnichannel and cross-functional teams.

The position connects brand marketing, Commercial Operations and Analytics, and the in-house Paid Media/digital team. It defines segmentation, channel reachability, journey logic, next-best-action rules, field-facing alerts, and the signals that advance audiences through journeys. It also develops test-and-learn plans, partners on measurement and TRx outcomes, oversees journey performance, and collaborates with Commercial Operations, IT, data warehouse, Market Access, Medical Affairs, Brand, Competitive Intelligence, and agencies.

The role directly manages the Manager, Marketing Technology & Journey Operations, who owns backend implementation and technical build. The position is based in Xeris’ Chicago office, requires at least three days per week in the office, and requires residence in the Chicago metro area. The anticipated base salary range is $155,200–$232,800. Non-sales employees are eligible for an annual bonus; employees may also be eligible for equity or long-term incentive awards. The company describes a comprehensive benefits package including paid time off, health, vision, and dental insurance options, and 401(k) retirement benefits, subject to eligibility and plan terms.

Requirements

• Bachelor’s degree in business, marketing, advertising, or another relevant field of study.
• 7 to 10 years of marketing experience in pharmaceutical, biotech, or specialty healthcare, with direct experience in omnichannel or CRM/marketing technology strategy.
• Demonstrated experience building or managing dynamic, trigger-based customer journeys, rather than static campaign sequences, in a regulated environment.
• Working knowledge of Veeva CRM and a marketing orchestration/ESP platform such as HubSpot, Marketo/Adobe, Salesforce, or equivalent; Veeva CRM exposure is required.
• Experience across both HCP and patient/DTC marketing.
• People management experience and ability to direct technical execution without personally owning the build.
• Strong cross-functional stakeholder management skills in a matrixed pharmaceutical organization, including Commercial Operations, Market Access, Medical Affairs, Brand, and agencies.
• Ability to operate in ambiguity while building new journey infrastructure on some brands and enhancing a mature journey on another, often in parallel.
• Strong understanding of FDA regulations and guidance governing HCP and patient promotional communications in the pharmaceutical industry.
• Must reside in the Chicago metro area.
• Must work from the Chicago office at least three days per week.

Nice To Haves

• Familiarity with CDP concepts.
• Multi-brand experience is strongly preferred.

Responsibilities

• Translate each brand’s strategic priorities into omnichannel journey blueprints for HCP and patient/DTC segments, reflecting their distinct decision paths.
• Connect brand marketing teams, Commercial Operations and Analytics, and the in-house Paid Media/digital team by translating brand priorities into journey requirements and measurement plans.
• Define audience segmentation and channel-reachability strategies for each brand’s HCP and patient populations.
• Design dynamic, trigger-based cross-channel journeys using real-time behavioral and engagement signals and next-best-action logic.
• Define field-facing trigger logic, including signals and engagement thresholds for rep alerts and how alerts integrate with sales workflows.
• Define feedback signals that move HCPs or patients to the next best action or channel.
• Prioritize journey build and enhancement work across all three brands in partnership with the Sr. Director, based on commercial priority and build maturity.
• Partner with Paid Media to determine each channel’s role, sequencing, and cadence within journeys, including paid social, EHR/point-of-care, PulsePoint and other programmatic, endemic, Google paid search, conferences, peer-to-peer events, and owned website activity.
• Design and manage test-and-learn plans for channel mix, message, and cadence; partner with Analytics on measurement, reporting, and connecting journey performance to TRx outcomes.
• Direct-manage the Manager, Marketing Technology & Journey Operations, jointly leading journey strategy and design while ensuring technical implementation accurately reflects the strategic blueprint.
• Review journey performance against the intended design and correct build or logic gaps.
• Partner with Commercial Operations, IT, and the data warehouse team on real-time data infrastructure for journey triggers and signal feedback.
• Partner with Market Access, Medical Affairs, Brand, and Competitive Intelligence to ensure journey logic, content, and timing reflect access and affordability considerations, regulatory and scientific boundaries, brand strategy, and competitive signals.
• Manage day-to-day agency relationships supporting journey build and execution; escalate scope or performance issues to the Sr. Director of Omnichannel.
• Perform other projects and tasks as assigned.

Benefits

• Comprehensive benefits package, including paid time off benefits and health, vision, and dental insurance options, subject to eligibility and plan terms.
• 401(k) retirement benefits, subject to eligibility and plan terms.
• Non-sales employees are eligible for an annual bonus.
• Employees may be eligible for equity or long-term incentive awards, where applicable.

What This Job Offers

• Job Type: Full-time
• Career Level: Director