Associate Director of Social Media & Community

Kizen•New York, NY

24d•$150,000 - $200,000•Hybrid

About The Position

Kizen is seeking an Associate Director of Social Media & Community (IC) to scale the company's voice through consistent and differentiated programs. This role will focus on building community engagement across YouTube, LinkedIn, and Reddit, with the potential to expand to other platforms, ensuring Kizen remains a leader in the AI conversation. Reporting directly to the VP of Product and Content Marketing, the successful candidate will shape discussions around agentic AI and the future of enterprise work by creating content that drives engagement across social and community channels. This is a self-starter role for someone with a proven track record of executing successful B2B campaigns that have increased followers, fostered engaged conversations, improved search rankings, and generated inbound opportunities.

Requirements

5-10+ years of B2B marketing experience in social media, community management, or influencer marketing.
Proven track record of owning end-to-end social content development, from concept and brief creation to production and campaign playbooks.
Strong understanding of community moderation best practices with a track record of building a community around a brand or product.
Ability to translate complex ideas across diverse formats (video, audio, text) for technical and executive audiences.
Demonstrated experience personally owning social content development end-to-end, with a clear understanding of what it takes to concept, produce, and execute original social content at scale.
Deep knowledge of LinkedIn, YouTube, and Reddit as primary channels.
A strong grasp of social trends for businesses, with the ability to identify how brands can authentically participate in conversations without compromising brand safety or value.

Nice To Haves

Proficiency with traditional SEO tools and how AI search impacts content discoverability and vice-versa.
Demonstrated ability to advocate for social-first and culturally ambitious ideas while gaining buy-in from leadership and internal partners.
Adaptable and resilient mindset, with the ability to navigate evolving social platform algorithms, tools, and priorities in a fast-moving environment.
Experience working with founder-led social channels and/or writing for technical or executive audiences.

Responsibilities

Adapt company initiatives/campaigns into 360 content programs across social and community environments to build brand awareness and trust.
Develop and design calendars for company pages and founders to elevate the company's voice as industry thought leaders.
Proactively monitor social channels and community discussions, identifying opportunities for exceptional service, responding to customer needs, and joining critical conversations.
Own specific topics within discussion boards (e.g., Threads) to drive community engagement.
Develop channel-specific strategies optimizing efforts for the right platform, audience, and goal.
Identify new channels, formats, and approaches to grow reach and drive leads.
Use data to build strategy and identify high-value topics or content gaps.
Track and report on performance, translating metrics into actionable recommendations.
Optimize approach based on algorithmic changes and conversion performance across channels.
Collaborate closely with Marketing Leads, Executives, Design, Solutions, and FDE teams to align social and community content with broader company strategic initiatives.
Create high-quality, entertaining, and trustworthy video content (Short-Form + Long-Form) that matches the brand's unique voice, balancing business goals with brand reputation and surrounding environment.