Associate Director of Regional Marketing/Regional Marketing Lead (RML), Breast Franchise (Florida)

AstraZeneca • Fort Lauderdale, FL

22d • $194,000 - $291,000

About The Position

The Associate Director of Regional Marketing/Regional Marketing Leader (RML) is the lead commercial person responsible for engaging a core group of National, Regional, and Community External Scientific Experts (ESEs) who are leaders in Breast Cancer. The RML develops and implements Regional Marketing Plans aligned with brand strategy to influence and shape commercial success at local levels.

The role reports to the Head of Customer & Disease Strategy for the US Breast Franchise and works closely with brand marketing, field sales, medical, market access, national accounts, and other cross-functional teams. It is field based and collaborates with the Breast Oncology teams in Florida.

The position can be filled at one of two bands, depending on candidate qualifications. Annual base pay ranges from $194,000 to $291,000. The role also offers a short-term incentive bonus opportunity and, for salaried roles, eligibility to participate in an equity-based long-term incentive program. Benefits include a qualified retirement program (401(k)), paid vacation and holidays, paid leaves, and medical, prescription drug, dental, and vision coverage, subject to applicable plan terms.

Requirements

• Bachelor’s degree; preferably in a relevant field.
• At least 5 years of experience in the pharmaceutical and/or healthcare industry, with experience in one or more of the following: managed markets, brand marketing, sales, or strategic planning.
• At least 3 years of oncology experience.
• Highly developed interpersonal communication and interaction skills for engaging and influencing National and Regional ESEs, including the ability to ask challenging questions and build strategic advocacy.
• Oncology business acumen and comprehensive understanding of oncology care delivery, including large payers, GPOs, cancer care delivery in different practice settings, precision medicine, and organized oncology customers.
• Marketing acumen and experience working with agency or vendor partners on complex projects; ability to identify regional marketing opportunities and project-manage and implement initiatives.
• Cross-functional collaboration with customer-facing field teams across sales, market access, and medical, as well as home-office teams across brand marketing, key customer engagement, and global functions.
• Project-management skills to plan and execute advisory boards and regional marketing tactics, take assets through the MLR process, and manage operational plans and budgets.
• Demonstrated ability to develop and execute regional marketing initiatives that deliver against brand strategic imperatives.
• Ability to generate strategic insights to inform brand strategic decision-making.
• Expected overnight travel of 50–70%, including evening and weekend conferences when necessary.

Nice To Haves

• Experience in Breast Cancer.
• Prior in-line marketing experience or HCP marketing agency experience.
• Experience working with third-party vendors and agency partners.
• MBA in a relevant field.

Responsibilities

• Develop, design, and implement a Regional Marketing Action Plan aligned with brand strategic imperatives, commercial objectives, insight generation, and advocacy from key external thought leaders.
• Identify and engage a core group of 35–50 National, Regional, and Community ESEs using scientific, communication, and business skills to build brand advocacy.
• Support brand and global teams on projects requiring US ESE engagement, guidance, or involvement.
• Generate timely, actionable customer insights to inform brand strategy, decision-making, and marketing initiatives.
• Escalate market challenges and barriers to leadership and cross-functional partners as appropriate.
• Manage multiple program budgets, timelines, processes, and procedures compliantly, and complete required policies, trainings, and certifications.
• Collaborate with field sales leadership, account directors, and brand partners to develop and execute regional strategies and tactics suited to geographical market needs and opportunities.
• Project-manage and execute regional marketing initiatives, including advisory boards, regional marketing tactics, materials through the MLR process, and operational plans and budgets.

Benefits

• Qualified retirement program (401(k) plan).
• Paid vacation and holidays.
• Paid leaves.
• Medical coverage.
• Prescription drug coverage.
• Dental coverage.
• Vision coverage.
• Short-term incentive bonus opportunity.
• Eligibility to participate in an equity-based long-term incentive program for salaried roles.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior