Associate Director of Paid Social (Remote US)

Directive•Irvine, CA

7d•$100,000 - $135,000•Remote

About The Position

The Associate Director of Paid Social sits on the fast-growing Communications team. Our social media team is on the cutting edge of media marketing for enterprise B2B clients. We’re a hub of innovative strategies, helping clients leverage the full power of LinkedIn, Meta, YouTube, Reddit and more to reach, engage, and convert their target audiences. If you're ready to be part of something bold and transformational, this is the role for you! We have experienced significant growth over the last few years and have stayed true to our culture, the best idea wins. We’re future-focused and are looking for the right Associate Director with a growth mindset to join our evolving team! Associate Directors are the most important people at Directive. They are directly responsible for strategic excellence in their zone of genius and developing their team of social strategists. As an Associate Director in one of our most creative divisions, you have the opportunity to help shape both our product and culture.

Requirements

4+ years experience working at a performance/digital marketing agency (bonus for B2B)
2+ years people management experience
Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads and Meta
Understanding of different Ad Units within the LinkedIn and Meta Platforms such as conversation ads, document ads, ctv and more
Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more
Ability to delegate to team members to ensure joint success
Ability to de-escalate client fires and more importantly, proactively prevent fires from starting!
Strong understanding of Paid principles, including ICP research, ad copywriting, bid management, and campaign optimization
Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance
Ability to drive results and measure via OCT
Proven and measurable success with mid-market or enterprise accounts
Ability to translate and articulate strategy and tell stories with data
Equal parts competitive and curious; you’re a true problem solver
You live on the cutting edge of the industry, always looking for opportunities to grow and share
Ability to organize, prioritize and manage multiple projects simultaneously
You’re quality-obsessed and have not lost your soul for advertising
Travel to visit clients approximately once per year, per client or as needed
Must be able to remain stationary for extended periods
Must be able to observe and interpret written and/or verbal communication
Must have reliable internet access
Must have a professional background

Nice To Haves

B2B experience

Responsibilities

Lead a pod of up to 8 Social Media Strategists.
Set the tone for excellence across your team and clients.
Set the goals for each client engagement in their pod.
Ensure that every one of their clients follows best practices and our unique methodology for Social Advertising.
Understand approval moments and support strategists in earning a 'yes'.
Ensure roadblocks are a part of every 1x1 conversation with Strategists, and that an action plan is established to take down any roadblocks for the success of the strategy.
Build structure, create a cadence, support proactively, and empower your team with clear and concise communication + expectation setting.
Manage a team of up to 8 Strategists and Senior Strategists.
Meet and exceed department level KPIs, such as client growth and goal attainment.
Build client trust and relationships that create consistent renewals with Senior Stakeholders.
Surface cross-sell opportunities that align with client goals and objectives.
Offset client churn through referrals, upsells, and cross-sells.
Clearly communicate results with client point of contact and executives and internal team members.
Make exceptional decisions, as it relates to strategic direction for accounts and growth and retention of key talent.

Benefits

Annual base salary range for this position based in the United States is $100,000- $135,000 USD with bonus eligibility.
Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)
Access to certified therapists through Spring Health
Membership to Headspace
Physical therapy through Omada
Thousands of Aaptiv virtual workouts
Complimentary One Medical membership for primary and virtual care
Unlimited PTO (2-week minimum)
Paid Company Holidays
Your Birthday Off
End of Year Recharge (Closed December 24 - January 1)
Paid Parental Leave
Traditional and Roth 401(k) with a 3% company match
Annual bonus based on tenure, which scales in total amount over time
Annual Company-wide Retreat