Assoc Dir of Marketing and Communications

OLD GLOBE THEATRE•San Diego, CA

9d•$90,000 - $108,000•Onsite

About The Position

The Old Globe is seeking an Associate Director of Marketing and Communications to join its Marketing team. The role is responsible for single-ticket revenue, audience acquisition and retention, and campaign performance. The position executes marketing plans across paid digital and print media, direct mail, promotions, and other channels, and directly supervises the Social Media Manager, Public Relations Associate, Promotions Partners Associate, and Marketing Assistant. The position works across production marketing, ticket sales, creative, marketing operations, and external vendors and partners to plan, execute, and evaluate campaigns. It monitors sales and campaign performance and recommends timely adjustments to support revenue and audience-development goals. The Old Globe is committed to fostering equity, diversity, inclusion, and access, and welcomes candidates who demonstrate commitment to these goals. It strongly encourages applications from BIPOC, LGBTQIA+, people living with disabilities, people from other historically and presently marginalized groups, and multilingual candidates.

Requirements

At least 5 years of progressively responsible marketing experience.
Strong understanding of performing-arts marketing, ticket sales, paid advertising, audience segmentation, and direct-response campaigns.
Demonstrated ability to interpret sales and campaign data, manage budgets, and translate findings into actions that improve revenue and cost of sale.
Strong project management skills, including the ability to manage multiple productions, competing deadlines, and staff priorities.
Excellent writing, presentation, vendor-management, and cross-departmental collaboration skills.
Ability to pass an applicable background check.

Nice To Haves

Live entertainment or performing-arts experience is strongly preferred.
Experience with Tessitura or a comparable ticketing/CRM system and digital advertising platforms is strongly preferred.
Multilingual candidates are strongly encouraged to apply.

Responsibilities

Execute single-ticket marketing plans for each production, defining audience targets, campaign positioning, channel strategy, and timing to achieve ticket revenue goals.
Create campaign briefs for the Creative Director that specify target audiences, messages, required assets, formats, and deadlines.
Monitor ticket sales, revenue pacing, inventory, average ticket price, and campaign performance; recommend timely adjustments and provide regular updates on results, risks, and actions.
Manage paid advertising campaigns and agency and vendor relationships across digital, print, outdoor, and other required channels.
Evaluate campaign results against revenue, cost-of-sale, conversion, and audience-acquisition goals.
Lead audience development and partnerships to expand reach and ticket sales.
Set priorities for Production Partners, Community Nights, business partnerships, influencer collaborations, and outreach executed by the Promotions Partners Associate.
Partner with the Marketing Operations & CRM Manager and database and systems specialist on audience segmentation, targeted lists, campaign tracking, attribution, and reporting.
Develop promotional offers and advertising agreements; obtain Director approval for significant discounts, cash expenditures, ticket-inventory exchanges, or comp commitments.
Supervise the Social Media Manager, Public Relations Associate, Promotions Partners Associate, and Marketing Assistant.
Align team priorities and deadlines with production marketing and ticket sales goals.
Monitor competitors, market conditions, audience behavior, and production-specific opportunities to inform campaign decisions.