Associate Director of Digital Marketing

Universities of Wisconsin•Oshkosh, WI

20h•Onsite

About The Position

The University of Wisconsin–Oshkosh invites applications for a full-time Associate Director of Digital Marketing within the Division of Marketing & Communications. In this leadership role, you will drive the university’s digital marketing strategy and oversee the planning, execution, and optimization of key digital channels that support enrollment, reputation, engagement, fundraising, and institutional priorities. Working in a collaborative, fast-paced environment, you will lead the university’s web, social media, email marketing, and digital advertising efforts while leveraging analytics and performance data to inform strategy, improve outcomes, and demonstrate impact. This position serves as the primary steward of the university’s digital ecosystem, ensuring all platforms deliver cohesive, accessible, and user-centered experiences that align with the institution’s brand and strategic goals. The Associate Director of Digital Marketing will own and apply web design and development best practices, oversee website governance and optimization efforts, manage digital advertising investments, and provide leadership in audience engagement, conversion strategy, reporting, and digital innovation. The ideal candidate combines strategic marketing expertise, strong digital acumen, data-driven decision-making, and a passion for creating meaningful connections with diverse audiences through compelling digital experiences.

Requirements

Demonstrated experience leading and executing digital marketing strategies, including website management, social media, email marketing, digital advertising, content marketing, and audience engagement initiatives.
Experience managing web strategy, design, development, governance, and content operations, including the ability to oversee and contribute to website architecture, user experience, accessibility, and optimization efforts.
Proficiency with content management systems and web technologies, including WordPress and the Divi Builder plugin.
Working knowledge of HTML, CSS, SEO principles, and web accessibility standards is required.
Experience planning, implementing, and evaluating paid digital advertising campaigns across platforms such as Google, Meta, LinkedIn, or similar channels.
Strong understanding of analytics, reporting, and performance measurement tools, including Google Analytics, dashboard development, campaign tracking, and data-driven decision-making.
Knowledge of responsive web design, UX/UI principles, ADA/WCAG accessibility requirements, SEO best practices, and digital marketing trends.
Demonstrated ability to analyze complex information, identify opportunities, and develop strategic recommendations that advance organizational goals.
Exceptional project management, organizational, and prioritization skills with the ability to manage multiple initiatives, stakeholders, deadlines, and competing priorities simultaneously.
Excellent written, verbal, presentation, and interpersonal communication skills, with the ability to build relationships and effectively collaborate with leadership, faculty, staff, students, and external partners.
Demonstrated ability to lead cross-functional projects, influence decision-making, and work effectively in a collaborative, team-oriented environment.

Nice To Haves

Experience working in higher education, nonprofit, healthcare, or other complex organizational environments.
Experience managing website redesigns, digital transformation initiatives, or large-scale content governance projects.
Experience supervising staff, student employees, interns, vendors, or agency partners.
Experience with marketing automation, CRM systems, audience segmentation, and lead generation strategies.
Knowledge of accessibility testing tools, SEO platforms, digital advertising platforms, and project management systems such as Asana.

Responsibilities

Develop and maintain dashboards, reporting frameworks, and performance metrics that measure the effectiveness of digital marketing initiatives and support data-informed decision-making.
Analyze website traffic, user behavior, campaign performance, social media engagement, advertising results, and conversion data to identify opportunities and recommend strategic improvements.
Present findings, insights, and recommendations to leadership and stakeholders while demonstrating the impact of digital marketing efforts on institutional goals.
Lead and manage multiple digital marketing initiatives simultaneously, balancing strategic priorities, stakeholder needs, budgets, timelines, and resources.
Collaborate with academic and administrative units across campus to align digital marketing efforts with institutional objectives and audience needs.
Oversee project planning, workflow management, implementation, testing, launch coordination, and post-launch evaluation for digital initiatives.
Utilize project management platforms, including Asana, to manage priorities, track progress, facilitate collaboration, and ensure timely delivery of projects and campaigns.
Identify and implement process improvements, workflow efficiencies, and innovative approaches that strengthen the effectiveness, scalability, and impact of the university’s marketing and communications efforts.
Lead the university’s digital marketing ecosystem, including web strategy, social media, email marketing, digital advertising, and audience engagement initiatives to support institutional priorities, enrollment growth, reputation enhancement, fundraising, and community engagement.
Develop and execute integrated digital marketing strategies that align with university goals, brand standards, and audience needs while ensuring a seamless and consistent user experience across all digital channels.
Provide strategic leadership and consultation to campus partners, helping translate business objectives, communication goals, and audience insights into measurable digital marketing solutions.
Leverage analytics, reporting, and performance data to evaluate campaign effectiveness, identify opportunities, optimize user experiences, and drive continuous improvement across all digital platforms.
Serve as the university’s lead for web strategy, governance, design, and development, ensuring the institution’s web presence is accessible, engaging, user-centered, and aligned with brand and business objectives.
Oversee website architecture, navigation, user journeys, and content strategy to improve audience engagement, usability, search visibility, and conversion outcomes.
Design, develop, and maintain responsive web experiences, landing pages, microsites, and digital campaign assets that support recruitment, retention, fundraising, and institutional storytelling efforts.
Establish and maintain web standards, templates, governance practices, and design systems to ensure consistency, quality, accessibility, and scalability across university web properties.
Partner with content creators, writers, photographers, videographers, and campus stakeholders to create cohesive digital experiences that effectively tell the UW Oshkosh story.
Ensure compliance with accessibility requirements, ADA/WCAG standards, usability best practices, SEO principles, and evolving web technologies.