Associate Director of Campaign & Event Technology
About The Position
This role is ideal for a strategic, execution-focused marketing technology leader who thrives at the intersection of technology platforms, campaigns, events, and data. The Associate Director of Campaign & Event Technology plays a critical role in enabling marketing strategy through scalable, high-performing execution, connecting platforms like Eloqua and Cvent to deliver integrated, full-funnel experiences that drive pipeline and revenue. This individual owns the systems, workflows, and integrations that power campaigns and event execution, ensuring efficiency, data integrity, and consistency across the marketing technology ecosystem. This is an opportunity for someone who enjoys solving operational challenges, improving how teams work, and building reliable, scalable processes that enable precise, data-driven execution.
Requirements
- Bachelor’s degree
- At least ten (10) years of related work experience
- Advanced knowledge of marketing automation, campaign operations, and event platforms
- Strong project and program management experience in a complex, cross-functional environment
- Strong written and verbal communication skills
- Strong organizational, analytical, and problem-solving skills
- Knowledge of Microsoft Office Suite (Excel, Outlook, PowerPoint, and Word)
- Ability to work under tight deadlines and prioritize responsibilities
- Ability to handle and maintain confidential information
- Ability to work collaboratively with senior leaders and learn new concepts and skills quickly
Responsibilities
- Define and lead the marketing automation and event technology strategy, ensuring platforms, workflows, and integrations effectively support marketing campaign and event objectives
- Manage intake, prioritization, and resource allocation across campaign and event technologies, aligning demands against team capacity and business priorities
- Own and optimize the integration across marketing automation, event technology platform, and CRM system (Salesforce) ensuring seamless data flow, system connectivity, and end-to-end execution support
- Serve as the primary escalation point for complex, high-risk, or time-sensitive technology-enabled campaign and event initiatives
- Lead and support the strategy, implementation, and optimization of marketing automation and event technology platform for high-impact campaigns, flagship events, and complex program builds, ensuring quality and successful delivery
- Partner with cross-functional teams to translate campaign and event requirements into effective, scalable technology solutions and related tactics (email, events, thought leadership, paid media, videos, etc.)
- Drive continuous optimization of platform performance, event engagement, execution efficiency, and data quality, partnering with analytics team to ensure accurate lead tracking, attribution, and reporting
- Develop and implement scalable workflows, templates, and playbooks, while establishing and enforcing standards and best practices for platform usage, campaign execution, event delivery, and data governance
- Identify and implement opportunities to enhance platform utilization, automation, and overall efficiency across campaign and event technology
- Own data capture, data integrity, and governance processes across marketing automation and event platforms, ensuring consistency and usability across systems
- Oversee and develop the Campaign Manager and Event Technology Manager, providing direction, coaching, and performance management
Benefits
- Discretionary bonus
- Comprehensive benefits package
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What This Job Offers
Job Type
Full-time
Career Level
Director
