Associate Director, Media Operations

Bristol Myers Squibb • Princeton, NJ

18d • $162,690 - $197,142

About The Position

Media Operations is the operational engine for Bristol Myers Squibb’s media executions. The Associate Director manages the day-to-day implementation and oversight of the infrastructure supporting HCP and DTC commercial campaigns across the portfolio. As part of the Media Center of Excellence, this role manages complex media architecture, coordinates agency integrations, and maintains standards for media tracking, compliance, and measurement. The role connects brand marketers, external agencies, and cross-functional partners.

The position manages enterprise media taxonomy and data governance, tracking and pixel operations, reporting rules, and recurring agency data delivery. It also enforces channel standards, manages media operating models and activation maps, supports agency onboarding, and partners with Privacy, Medical, Legal, and Regulatory teams on compliant tracking. In addition, the role manages enterprise Media SharePoint resources and supports continuous education for internal partners.

Requirements

• At least 5 years of working knowledge of campaign implementation systems, ad-tech, mar-tech, and media planning and buying processes.
• Proven experience managing media taxonomy, data governance models, and complex reporting requirements within a highly matrixed organization.
• Hands-on experience with tracking technologies, pixel implementation, and data visualization platforms, including Adobe Analytics and DOMO.
• Detail-oriented and highly organized, with the ability to manage multiple operational workflows simultaneously.
• Collaborative mindset and ability to build relationships with cross-functional teams and hold external agency partners accountable to strict SLAs.

Responsibilities

• Manage and maintain enterprise Media Taxonomy Business Rules, ensuring consistent application, data integrity, and standardized hierarchy across brands.
• Update media classifications as complex portfolios evolve.
• Oversee tracking processes and pixel operations, including Crossix deployments, Adobe Analytics API connections, High-Value Site Actions mappings, and SFMC URL tracking automation.
• Manage operational business rules in data visualization tools in coordination with reporting and analytics teams.
• Ensure media agencies follow data delivery schemas and manage loopback files, APIs, and Channel Level Data on a recurring cadence.
• Serve as operational project manager for major media initiatives and ensure project plans and timelines are executed efficiently.
• Maintain, update, and enforce Channel Standards across paid media channels to support quality and measurement capability.
• Manage Media Operating Models and Activation Maps to support intake and information transfer between BMS and agency partners.
• Support operational onboarding of new media agencies and ensure they meet BMS data and capability standards.
• Partner with Privacy, Medical, Legal, and Regulatory teams to keep media tracking protocols compliant and identify operational compliance risks.
• Manage enterprise Media SharePoint hubs and access requests for BMS IDs, Claravine, and Workfront.
• Support internal continuous education programs so matrix partners understand and use media best practices.

Benefits

• Comprehensive benefit plans, including wellbeing support, retirement and financial protection benefits, and medical, dental, vision, life, and disability insurance offerings.
• Flexible Time Off for eligible U.S.-based exempt employees, without a set accrual limit and subject to manager approval.
• 11 paid company holidays each year for eligible U.S.-based exempt employees.
• Eligible employees may have access to paid sick leave, up to two paid volunteer days per year, summer-hours flexibility, and leaves of absence for medical, personal, parental, caregiver, bereavement, or military needs.
• Eligible employees may receive an annual Global Shutdown between Christmas Day and New Year's Day.
• Additional incentive cash and stock opportunities may be available.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed