Business Relationship Management - Marketing, Associate Director (New York)

Fitch Group • New York, NY

2d • $100,000 - $120,000 • Hybrid

About The Position

Fitch Ratings is seeking an Associate Director, Marketing to lead marketing strategy and execution for its Global cross-sector Private Credit business and North America Corporates, Infrastructure and Project Finance (CIPF) business. The Marketing team serves as a strategic partner to business stakeholders, translating commercial priorities into high-impact go-to-market programs. The role involves working across content and product marketing, analytics, enablement, events, advertising, digital channels, and brand strategy to shape annual marketing direction, guide execution, and support business growth. Fitch Ratings is one of the world's top three credit ratings agencies, playing a critical role in global capital markets by providing supplementary credit analysis, ratings, research, and commentary. Fitch Ratings is part of Fitch Group, a global leader in financial information services with operations in more than 30 countries.

Requirements

• Bachelor’s degree in marketing, communications, or a related field.
• 6+ years of marketing experience within financial services or capital markets, preferably for a global B2B firm.
• Demonstrated success developing and executing integrated marketing strategies and cross-channel programs that support business growth and commercial objectives.
• Strong writing, editing and presentation skills, with the ability to tailor messaging for different audiences, formats, and channels.
• Experience creating and managing annual marketing budgets, reviewing key priorities with stakeholders and tracking spend accurately against plan.
• Fluency with digital marketing and marketing technology platforms, including CRM and automation tools such as Salesforce and Marketo, as well as social and analytics tools such as Hootsuite.

Nice To Haves

• Ability to combine strategic thinking with strong execution, operating effectively in a fast-paced, highly collaborative environment.
• Prior experience in and strong understanding of fixed income, corporate finance, capital markets, or the credit ratings landscape is strongly preferred.
• Experience partnering with cross-functional teams to deliver compelling and innovative marketing assets, providing guidance on visual treatment and messaging.
• Strong executive communication and stakeholder management skills, with ability to lead complex initiatives across multiple stakeholders and build strong partnerships.
• Agency experience supporting financial services, private equity or asset management, highly desirable.

Responsibilities

• Serve as marketing subject matter expert for Fitch Ratings’ Business Relationship Management (BRM) group, consulting with business partners to develop an annual marketing plan and supporting marketing budget.
• Define annual marketing priorities, campaign direction and channel strategy in alignment with business objectives, audience requirements and market opportunities.
• Oversee the development and execution of integrated marketing programs across paid, owned and earned channels, including digital, social media, email, web and events.
• Lead go-to-market strategy and execution for research launches, thought leadership initiatives, and data-driven product or content campaigns.
• Coordinate with Events and cross-functional teams to plan, promote, and measure hosted events, sponsorships, and other market-facing programs, including managing budgets and tracking spend against plans.
• Partner with BRM and internal Design & Creative partners to develop high-quality marketing content and collateral that supports awareness, engagement, retention, and business growth.
• Track campaign performance and provide recommendations to improve effectiveness, audience engagement, and return on marketing investment.

Benefits

• Hybrid Work Environment: 3 days a week in office required
• A Culture of Learning & Mobility: Dedicated trainings, leadership development and mentorship programs designed to ensure that your time at Fitch will be a continuous learning opportunity
• Investing in Your Future: Retirement planning and tuition reimbursement programs that empower you to achieve your short and long-term goals
• Promoting Health & Wellbeing: Comprehensive healthcare offerings that enable physical, mental, financial, social, and occupational wellbeing
• Supportive Parenting Policies: Family-friendly policies, including a generous global parental leave plan, designed to help you balance career and family life effectively
• Inclusive Work Environment: A collaborative workplace where all voices are valued, with Employee Resource Groups that unite and empower our colleagues around the globe
• Dedication to Giving Back: Paid volunteer days, matched funding for donations and ample opportunities to volunteer in your community

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level