Sales Director (New York)

Gamesquare•Frisco, TX

2d•$150,000 - $180,000•Remote

About The Position

GameSquare is seeking an exceptional Sales Director to lead and expand our partnership strategy across US holding company agencies and specialist media networks, based in New York with majority face-to-face client engagement (remote role). This is a senior commercial leadership position with direct responsibility for building and scaling relationships across key global agencies. You'll develop strategic account plans, influence media and partnership investment decisions across culture-led briefs, and position GameSquare as the preferred partner for culture partnerships, in-game, creator campaigns, and audience-first solutions. This role will work with cross-functional teams to shape global and regional strategies, lead overall agency product enablement and contribute to building a world class team and culture.

Requirements

5+ years selling into key media agencies.
Proven ability to build and close multi-stakeholder deals (planning, buying, specialist teams)
Comfortable navigating matrix structures and influencing across organizational layers
Existing relationships within Wavemaker, GroupM, Mindshare, Essence, WPP and equivalents or equivalent networks
Ability to work independently, meet deadlines, and efficiently lead and prioritize multiple projects at once.
Ability to communicate value proposition clearly and adapt pitch to different stakeholder priorities (CMO vs. media director vs. data analyst)
Strong project management — balancing multiple client accounts and delivery timelines simultaneously
Travel to client locations & industry events

Nice To Haves

Track record in gaming, esports, creator marketing, or in-game partnerships
Deep understanding of the media and creator marketing space and how to utilize their social channels to drive brand engagement.
Strong storyteller who is able to communicate the value of a community, premium content, and how to move consumers through the sales funnel.
Comfortable navigating matrix structures and influencing across organizational layers

Responsibilities

P&L accountability for enterprise relationships within holding company media networks (Wavemaker, GroupM, Mindshare, Essence, WPP and equivalents)
On-the-ground account management: majority of your time will be in-market meeting with planning, buying, and specialist teams across NYC
New business development from existing agency relationships + proactive market development
Strategic account planning and multi-stakeholder selling across planning, buying, and specialist teams.
Partnership expansion with key players in the Fortnite, esports, streaming and gaming partnerships space
Prospect, pitch and close new content, media, sponsorship and experiential deals in support of individual and department revenue goals.
Work across GameSquare's integrated service ecosystem—combining in-house capabilities (Marketing, Talent, Ops) with specialist partners (Zoned, Fourth Frame Studios, Click Talent, Stream Hatchet) to deliver complete campaign solutions.
Assist in developing key sales strategies and go-to-market initiatives to generate long term media, creator/content and sponsorship revenue streams.
Provide weekly reporting of sales metrics including pipeline generation, account status, revenue and quota attainment, and relevant sponsor interaction.
Achieve yearly and quarterly revenue targets.