Associate Marketing Director, OPI

Wella

8d•$140,000 - $170,000•Hybrid

About The Position

The Wella Company is one of the world’s leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd. With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves. As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders. The Associate Director, OPI US, oversees comprehensive brand management, including developing strategies informed by data-driven business analysis and market insights. This role will lead the US marketing team and serve as a key point of contact for cross-functional partners. In close collaboration with Product Marketing, Trade Marketing, and the Global Activation team, this leader will build and execute US plans for OPI that meet or exceed annual targets. This role is also responsible for managing budgets, optimizing resource allocation, and evaluating the effectiveness of marketing campaigns to drive growth and profitability. Additionally, leads the creation of communication recaps, refines brand messaging, and acts as a steward for the brand, ensuring alignment across all business and creative functions. In this full-time role, you will report to the Senior Director of Wella Retail Brands.

Requirements

Bachelors Degree in Marketing, Communications, Business or relevant field; MBA Preferred
10+ years relevant experience in Marketing (previous CPG/Beauty preferred).
Digitally savvy & Passionate about Beauty
Strong organizational skills and ability to manage multiple projects.
Bias to action to deliver projects complete and on-time, with ability to motivate others to support
Strong ownership and accountability - able to roll-up your sleeves and make things happen
Excellent communication skills with ability to tailor messages for various audiences in a manner that is relatable and understandable
Excellent interpersonal skills with the ability to work efficiently and effectively within a collaborative, cross-functional environment
Positive, ‘can do’ energy and team-oriented
Highly Proficient in Microsoft Office including PowerPoint (an absolute must!), Word, Excel (also a must!) and related software skills to create verbal and visually engaging brand materials, reports, and presentations
Speed: Able to quickly assess situations, make informed decisions, and drive rapid execution to capitalize on market opportunities.
Simplification: Skilled at distilling complex ideas and processes into clear, straightforward solutions for the team and stakeholders.
Accountability: Takes full responsibility for commitments and outcomes, fostering a culture of ownership within the team.
Intensity: Brings high energy, focus, and a relentless drive for results, inspiring others to perform at their best in a fast-paced environment.

Nice To Haves

MBA Preferred

Responsibilities

Lead end-to-end marketing planning across base business, innovation, and brand-building
Serve as the steward of brand performance and translate results into clear actions
Own delivery of the annual operating plan and resource allocation
Set the activation strategy and priorities for the U.S. market
Define integrated 360 plans across paid, earned, and owned channels
Own the marketing calendar and ensure clarity across initiatives
Develop clear briefs that translate strategy into executional excellence
Partner with global teams to shape pipeline and positioning
Ensure launch readiness and initiative sufficiency
Serve as the central integrator across brand, sales, and global partners
Drive clarity of ownership and accountability across the organization
Establish KPIs and ways of working that prioritize outcomes over activity
Lead and develop a high-performing marketing team
Set clear priorities and build capability across the team
Own total brand performance against commercial and brand health goals
Lead business reviews and drive ongoing optimization through insights