Associate Director/Director, Patient Marketing

Tris Pharma•Monmouth Junction, NJ

12d•Hybrid

About The Position

At Adneuris Therapeutics, a wholly owned subsidiary of Tris Pharma, we are committed to delivering innovative therapies for patients suffering from acute and chronic pain and addiction. We are seeking an experienced Associate Director/Director, Patient Marketing to join our Cebranopadol launch team. This role is responsible for developing and executing the US patient/consumer marketing strategy, patient-focused launch plan, and omnichannel engagement campaigns. The incumbent will play a key role in shaping and implementing a comprehensive consumer marketing strategy aligned with the overall brand strategy and coordinated with HCP marketing efforts. This position reports to the Executive Director, Head of New Products Commercial, and is part of the global marketing team. The role involves raising brand awareness, developing targeted patient campaigns, fostering customer and influencer relationships, and ensuring ethical and compliant product promotion. It requires strong cross-functional collaboration with Regulatory, Medical, Access, Analytics, Policy, and other commercial teams. This is a hands-on role contributing to both strategic planning and tactical execution, primarily focused on driving patient and caregiver engagement within the Pain Management therapeutic area and supporting patient support programs.

Requirements

Bachelors degree REQUIRED
minimum 8 years progressive pharmaceutical or biotechnology marketing experience
minimum 5 years direct-to-consumer (DTC)/patient marketing experience in the US market
Demonstrated experience leading patient marketing strategy, commercialization and launch planning for prescription pharmaceutical products REQUIRED
Proven track record of increasing strategic and operational responsibility within matrixed commercial organizations REQUIRED
Strong experience developing and executing patient-centric marketing strategies across the patient journey, including disease awareness, patient engagement, treatment initiation, adherence and support programs REQUIRED
Proven success leading integrated omnichannel marketing campaigns across digital and traditional channels from strategy through execution and optimization REQUIRED
Experience leveraging primary and secondary market research, patient insights, segmentation, and analytics to inform commercial strategy and decision-making REQUIRED
Demonstrated launch experience, including development and implementation of launch strategies, commercialization plans and patient-facing initiatives for novel therapies in the US market REQUIRED
Strong understanding of US pharmaceutical marketing, including FDA regulations, promotional compliance requirements, market access considerations, and healthcare ecosystem REQUIRED
Deep knowledge of Legal, Medical, and Regulatory (MLR) review processes and promotional material development REQUIRED
Experience developing and managing relationships with agencies, vendors, advocacy organizations and other external partners REQUIRED
Experience with digital marketing platforms, CRM systems, customer engagement technologies and marketing analytics tools REQUIRED

Nice To Haves

advanced degree (MBA, MS, or equivalent) PREFERRED
Experience in Pain Management, Neuroscience/CNS or related therapeutic areas PLUS

Responsibilities

Leads patient marketing launch readiness and commercialization planning, ensuring all patient-facing strategies, programs, campaigns, materials and channels are prepared to support a successful product launch and post-launch growth.
Leads development of patient insights through primary and secondary market research, patient journey mapping, market segmentation, and targeting to inform strategy, campaign optimization, and engagement plans from launch through +24 months.
Develops and executes patient-focused marketing strategies and integrated omnichannel campaigns to drive disease awareness, brand awareness, patient engagement, treatment adherence, and support, aligned with brand objectives and commercial goals.
Leads development, review and execution of compliant patient/consumer promotional materials and experiences across digital and traditional channels, including websites, social media, CRM, email, video, paid media, and emerging platforms, in accordance with FDA regulations and company policies.
Collaborates closely with Market Access, and other cross-functional stakeholders to develop, launch, and optimize patient support programs, HUB services, and patient access initiatives that enhance the patient experience and support treatment initiation, adherence, and persistence.
Establishes and manages relationships with patient advocacy organizations, patient communities, influencers, and other external stakeholders to strengthen disease education, patient support, and brand engagement initiatives.
Partners closely with HCP Marketing, Market Access, Patient Services, Medical Affairs, Analytics, Legal, Regulatory, and other cross-functional teams to ensure aligned brand strategy, messaging, and seamless customer experience across stakeholder audiences.
Monitors market dynamics, competitive activity, consumer behavior and campaign performance; leverage analytics, KPIs and customer insights optimizing marketing effectiveness and identify growth opportunities.
Leads agency partners and manage budgets, resources and operational processes to ensure timely, high-quality execution of marketing initiatives and achievement of business objectives.