Associate Director, Creative Marketing

Getty Images•New York, NY

10h•Hybrid

About The Position

The Associate Director, Creative Marketing leads Getty Images' global Creative Studio, consolidating Central and Regional Marketing Creative teams into a single, high-performing creative function. This role is responsible for the studio's creative output, operating model, and team performance, ensuring consistent, efficient delivery of high-quality work aligned with business priorities. The position requires a hands-on creative professional who can function as both an individual contributor and a team manager. This is a lean, high-performing team where leaders are expected to contribute directly while also developing others. The role offers the opportunity to shape a global brand by partnering with various Getty Images teams to produce work that highlights the brand and its products. Success hinges on a combination of creative capability, prioritization skills, resource management, and delivery discipline.

Requirements

Experience leading an in-house creative studio or team, ideally global or multi-region.
Proven ability to lead designers and copywriters while remaining a hands-on creative contributor.
Strong design craft and the confidence to execute high-profile work personally when required.
Expect roughly at least 50% of your time on direct creative execution alongside leading the studio.
Commercial mindset with the ability to translate business priorities into creative decisions.
Experience building scalable creative operations, workflows and delivery models.
Excellent stakeholder management and cross-functional leadership skills.
Sound judgment in balancing competing priorities and making timely decisions.

Nice To Haves

Experience applying AI and automation to improve creative workflows is a plus.

Responsibilities

Hands-on execution - Remain an active creative contributor, personally delivering design work for high-priority, complex or time-sensitive projects.
Studio operations & demand management - Own the Creative Studio operating model, including intake, workflow, prioritization, resource allocation and delivery. Balance changing business demands with team capacity while continuously improving speed, transparency and execution.
Business partnership & stakeholder management - Partner with Marketing, Sales, Product and regional teams to align creative investment with Getty Images' business priorities. Balance commercial impact, brand standards and team capacity when evaluating requests, set clear expectations on scope and delivery, communicate trade-offs proactively, and escalate competing priorities that require executive direction.
Creative excellence & brand stewardship — Raise the creative bar across the studio by coaching the team and championing exceptional design and storytelling that reflects Getty Images' leadership in visual content. Serve as the primary steward of brand consistency across campaigns, sales materials, and regional output.
People leadership – Lead, coach and develop a high-performing team of designers and copywriters. Foster a culture of collaboration, accountability, creative excellence and continuous learning.
Continuous improvement - Modernize studio operations through AI-enabled workflows, automation and smarter ways of working that increase creative capacity without compromising quality.