Associate Director, Creative Marketing

Getty Images•New York, NY

1d•$118,000 - $175,000•Hybrid

About The Position

The Associate Director, Creative Marketing leads Getty Images' global Creative Studio, consolidating Central and Regional Marketing Creative teams into a single, high-performing creative function. This role is responsible for the studio's creative output, operating model, and team performance, ensuring consistent, efficient delivery of high-quality work aligned with business priorities. The position requires a hands-on creative professional who can function as both an individual contributor and a team manager. This is a lean, high-performing team where leaders are expected to contribute directly while also developing their team members. The role offers the opportunity to shape a global brand by partnering with various Getty Images teams to produce work that highlights the brand and its products. Success hinges on a combination of creative capability, prioritization skills, resource management, and delivery discipline.

Requirements

Experience leading an in-house creative studio or team, ideally global or multi-region.
Proven ability to lead designers and copywriters while remaining a hands-on creative contributor.
Strong design craft and the confidence to execute high-profile work personally when required (expect roughly at least 50% of your time on direct creative execution alongside leading the studio).
Commercial mindset with the ability to translate business priorities into creative decisions.
Experience building scalable creative operations, workflows, and delivery models.
Excellent stakeholder management and cross-functional leadership skills.
Sound judgment in balancing competing priorities and making timely decisions.

Nice To Haves

Experience applying AI and automation to improve creative workflows is a plus.

Responsibilities

Hands-on execution: Remain an active creative contributor, personally delivering design work for high-priority, complex, or time-sensitive projects.
Studio operations & demand management: Own the Creative Studio operating model, including intake, workflow, prioritization, resource allocation, and delivery. Balance changing business demands with team capacity while continuously improving speed, transparency, and execution.
Business partnership & stakeholder management: Partner with Marketing, Sales, Product, and regional teams to align creative investment with Getty Images' business priorities. Balance commercial impact, brand standards, and team capacity when evaluating requests, set clear expectations on scope and delivery, communicate trade-offs proactively, and escalate competing priorities that require executive direction.
Creative excellence & brand stewardship: Raise the creative bar across the studio by coaching the team and championing exceptional design and storytelling that reflects Getty Images' leadership in visual content. Serve as the primary steward of brand consistency across campaigns, sales materials, and regional output. Website/product UX design is handled by a separate team.
People leadership: Lead, coach, and develop a high-performing team of designers and copywriters. Foster a culture of collaboration, accountability, creative excellence, and continuous learning.
Continuous improvement: Modernize studio operations through AI-enabled workflows, automation, and smarter ways of working that increase creative capacity without compromising quality.

Benefits

Participation in the company incentive program
Equity
Medical insurance
Dental insurance
Vision insurance
401(k) match
Paid company holidays
Paid time off
Paid parental leave
Health plan savings accounts
Life insurance
Disability insurance
Global employee assistance programs
Legal coverage
Pet coverage
Home coverage
Auto coverage
Employee Stock Purchase Plan (at a 15% discount to market)
Learning experiences ranging from leadership development, diversity and inclusion training, mentoring programs, a high potential program, and professional and skills development.