Associate Director, Marketing Analytics - Eye Care
About The Position
The Associate Director of Marketing Research & Analytics for Eye Care is an indispensable business partner focused on increasing marketplace success by designing, implementing, managing, analyzing, and communicating marketing research and analytics initiatives for Eye Care on behalf of APEX. The role derives high-impact learnings from qualitative and quantitative primary and secondary research, behavioral analytics, and market insights, partnering with Brand partners, APEX internal teams, and external agencies to inform strategic and tactical decisions. Success requires strategic thinking, business understanding, and the ability to influence decisions. The position provides strategic insight and intelligence on the Eye Care market, identifies research and analytics opportunities, leads custom research, synthesizes diverse sources of learning into actionable recommendations, and communicates market and competitive developments. It designs and executes measurement plans, coordinates monthly program performance assessments, helps manage data strategy, and applies AI and generative AI tools responsibly to improve research and analytics. The role also uses and communicates sophisticated analytic models, builds collaborative relationships, supports Specialty APEX capabilities, manages supplier relationships and budgets, and ensures compliance with financial and ethical guidelines.
Requirements
- Bachelor of Arts or Bachelor of Science degree.
- 10 or more years of relevant marketing research and/or analytics experience.
- Analytical reasoning, intellectual curiosity, strong business acumen, superior organizational skills, meticulous attention to detail, and creativity in problem-solving.
- Ability to interact effectively with and present verbally and in writing to all levels of the organization.
- Proven experience as an integral member of a high-performing work team.
- Experience and aptitude navigating a heavily matrixed, fast-paced environment.
- Strong leadership skills and ability to collaborate effectively cross-functionally and with external agencies.
- Demonstrated project management skills.
Nice To Haves
- Advanced degree (MA, MS, MBA, or PhD).
- Experience in the Eye Care industry.
- Experience with Over the Counter (OTC) and pharmaceutical syndicated data sources.
Responsibilities
- Act as an intelligence partner, provide strategic insights, build trusted relationships, and stay informed about commercial issues and trends in Eye Care.
- Identify primary research and analytics opportunities so decisions use current, objective, and comprehensive insights across consumers, HCPs, and trade channels.
- Lead custom research projects, including research methods, supplier management, and stakeholder management, to deliver actionable learnings.
- Synthesize learning from primary research, analytics, and market intelligence into insights and recommendations that shape strategies and tactics.
- Maintain and communicate organizational knowledge of the market, competitive trends, and industry developments.
- Design and execute measurement plans with selected operational and performance indicators to assess the execution, engagement, and impact of Eye Care brand programs and tactics.
- Coordinate and manage monthly program performance assessments and business reviews focused on high-impact business topics.
- Help manage data strategy to incorporate accurate and reliable data assets into agile analytics capabilities, including codeless and visualization-enabled analytics.
- Explore and apply AI and generative AI tools to improve research, analytics, synthesis, reporting, and insight discovery while exercising judgment regarding accuracy, privacy, and compliance.
- Use innovative analytic models to address critical issues and business criteria, communicate model results, and influence action to improve brand performance.
- Build strong team relationships while maintaining objectivity and representing the voice of the customer without bias.
- Balance business needs with strategic projects that advance Specialty APEX capabilities.
- Promote proactive communication, appreciation of diverse perspectives, and recognition to support psychological safety across the team.
- Present learnings thoughtfully and confidently to all levels of the organization.
- Manage and collaborate with onshore and offshore research and analytics suppliers.
- Monitor research and analytics programs within budget and identify cost-saving opportunities where appropriate.
- Ensure research and analytics activities comply with financial and ethical guidelines.
Benefits
- Paid time off, including vacation, holidays, and sick leave.
- Medical, dental, and vision insurance for eligible employees.
- 401(k) for eligible employees.
- Eligibility to participate in long-term incentive programs.
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What This Job Offers
Job Type
Full-time
Career Level
Director
