Associate Director, Market Access Marketing

CG Oncology Inc• Remote, US,

34d•$175,000 - $195,000•Remote

About The Position

The Associate Director, Market Access Marketing operationalizes CG Oncology's market access strategy into compliant, field-ready communications for the company's first commercial launch in oncology. The role owns the market access marketing content roadmap and its execution, including payer, health system, and practice value communications; reimbursement and access tools; field enablement; agency and vendor management; and end-to-end ownership of medical, legal, and regulatory (MLR) review for market access materials. The goal is to ensure assets are approved and deployed on the launch timeline. This strategy-fluent role bridges strategy and execution and offers a greenfield opportunity to build the market access marketing capability while helping refine broader access strategy and translating it into launch execution. The role partners closely with Brand Marketing to integrate access messaging into core brand materials, maintain brand identity and visual consistency across access materials, and coordinate with omnichannel planning on placement and sequencing. It works cross-functionally with Market Access, Payer Accounts, Patient Services, HEOR, Medical, Legal, Regulatory, Compliance, Brand Marketing, Field Training, Trade Operations, and Commercial Operations. Approximately 15 to 20% travel is required. Applicants must be authorized to work for any U.S. employer; visa sponsorship is not available.

Requirements

Bachelor's degree required.
At least 7 years of professional experience, or equivalent, including experience in a pharmaceutical, biotech, or life sciences commercial role.
Commercial marketing experience, including direct development of customer-facing materials.
Approximately 15 to 20% travel required.
Must be authorized to work for any employer in the U.S.; the company is unable to sponsor or take over sponsorship of an employment visa.

Nice To Haves

Advanced degree in marketing, business, or life sciences.
Market access marketing or payer marketing experience.
Product launch experience, particularly developing payer, health system, and practice access materials.
Experience taking materials through MLR or promotional review; experience as the review process owner and with agency-of-record management is strongly preferred.
Oncology or specialty/rare disease experience.
Urology or bladder cancer experience.

Responsibilities

Refine and operationalize the market access marketing strategy and own a content roadmap and resource inventory sequenced to launch milestones.
Translate access strategy into a message architecture and audience-tailored messaging for payer, health system, practice, channel, reimbursement, and patient-support audiences.
Maintain a live launch resource tracker covering assets, owners, review status, approval dates, and deployment milestones.
Partner with Brand Marketing to co-develop an integrated HCP message architecture, align access and brand messaging and campaign timing, and coordinate shared assets across the customer experience.
Serve as Market Access's primary interface into brand planning, ensuring access considerations shape the HCP experience while brand strategy remains owned by Brand Marketing.
Maintain brand identity and visual consistency across access materials and coordinate with omnichannel planning on placement, sequencing, and channel mix.
Own the end-to-end MLR review workflow for market access materials, including submission scheduling and routing, claims substantiation, comment consolidation and resolution, version control, and approval-timeline management.
Maintain real-time tracking of review status and approval dates; set submission standards and cadence; and coach agency and internal partners on MLR requirements before submission.
Lead payer and organized-customer value communications, including payer value stories, objection handlers, coverage and formulary resources, and dossier pull-through materials, in partnership with HEOR and Medical Affairs.
Tailor value communications for national and regional payers, PBMs, GPOs, IDNs, health systems, and pathway stakeholders.
Develop health system and practice value communications to support access conversations at the site of care.
Equip national and strategic account teams with current, approved value resources and account-discussion guides.
Develop health system- and practice-facing access materials, including reimbursement guides, J-code and HCPCS coding and billing education, buy-and-bill economics, site-of-care considerations, quick-start resources, and office-staff resources.
Build patient-services and hub overview materials for HCPs and office staff covering enrollment, benefit verification, affordability, and case management.
Develop access-specific training, FAQs, and role-based pull-through tools for account directors, field reimbursement teams, and sales, in partnership with field training.
Help field teams explain access, use approved resources correctly, answer objections compliantly, and escalate operational issues appropriately.
Manage the agency of record and additional agency and vendor relationships, including project briefs, timelines, SOWs, budgets, feedback consolidation, and deliverable quality.
Scope new work, evaluate and onboard agencies and vendors, and manage budget tracking, SOWs, and vendor performance across partners.
Plan and manage access-relevant sponsorships and paid placements, including association and congress sponsorships and trade and access-channel placements, within the market access marketing budget; coordinate with Brand Marketing where placements intersect the broader HCP media plan.
Act as the access-message and enablement control point through launch and hypercare.
Run the post-launch feedback loop, translating field, payer, and reimbursement insights into resource updates, training refreshes, and lifecycle and indication-expansion content.
Coordinate cross-functionally and ensure activities comply with Company policies, promotional-review standards, and approved product messaging.

Benefits

Competitive salaries.
Annual performance/merit reviews.
Annual performance bonuses.
Equity.
Fully remote work environment.
Unlimited flexible time off.
14 company-observed holidays in 2026.
401(k) with 100% company Safe Harbor match up to 4% of base salary.
Medical, dental, and vision insurance through PPO and HDHP plans.
Health spending accounts: HSA with annual company contribution, FSA, and dependent-care FSA.
Company-paid long-term disability coverage and voluntary plans.
Company-paid life insurance equal to 2 times base salary and voluntary plans.
Voluntary legal and pet benefits, plus additional benefits.