Associate Director, Integrated Market Insights, Gastroenterology
About The Position
The Associate Director, Integrated Market Insights, is a strategic role in AbbVie’s US APEX Immunology organization, leading market insights for the Gastroenterology franchise. This person serves as a trusted advisor to brand leadership, developing a holistic understanding of brand performance, customers, and the evolving marketplace. The role leads market research and partners closely with APEX analytics and competitive intelligence functions to synthesize information into actionable insights and recommendations that inform brand strategy, tactical execution, and performance optimization. The Associate Director champions the responsible use of artificial intelligence and emerging technologies to improve the speed, efficiency, and impact of insight generation and to enable new approaches to business questions. The role also manages and develops a small team, coaching direct reports and fostering their growth. The position collaborates with brand teams, agencies, and cross-functional partners, and ensures market research and insights activities comply with financial and ethical guidelines. Travel is approximately 5% of the time.
Requirements
- Bachelor’s degree (BA or BS) required.
- 10 or more years of relevant market research, insights, analytics, or marketing consulting experience.
- Deep expertise in primary market research and the ability to integrate it with secondary data and analytics to address complex business questions.
- Strong strategic thinking, execution, and project management skills.
- Strong analytical reasoning, intellectual curiosity, business acumen, and creativity in problem solving.
- Ability to synthesize complex and disparate information into clear business insights, implications, and recommendations.
- Ability to communicate and present effectively, verbally and in writing, to all organizational levels, including senior leadership.
- Ability to operate and influence in a highly matrixed, cross-functional environment.
- Proven experience as an integral member of a high-performing team.
Nice To Haves
- Advanced degree (MA, MS, MBA, or PhD).
- Experience with physician-, patient-, payer-, or account-level data.
- Experience using AI tools to improve the efficiency, speed, and innovation of market research, analytics, insight synthesis, and business storytelling, with sound judgment about responsible use and compliance with data privacy requirements.
- Pharmaceutical experience.
- Direct people management or team leadership experience.
Responsibilities
- Lead market insights for the designated therapeutic area and advise brand leadership on commercial strategy and tactical decisions.
- Manage, coach, and develop direct reports, providing feedback, professional development, and growth opportunities.
- Create and maintain market research and insights plans aligned with brand strategy and business needs, and ensure their timely execution.
- Apply qualitative and quantitative research expertise, manage suppliers and stakeholders, and independently lead research programs.
- Lead insight discovery to uncover customer motivations and translate findings into business implications and opportunities.
- Integrate primary research with secondary data, behavioral analytics, market and competitive intelligence, and other internal and external sources.
- Partner across APEX to synthesize data and insights and explain brand performance and marketplace dynamics.
- Identify research and analytics opportunities and knowledge gaps to support informed business decisions.
- Contribute to performance measurement and business reviews by combining customer insights and marketplace context with performance indicators.
- Collaborate with and influence brand teams, agencies, and cross-functional partners to turn insights into strategies and actions.
- Inform brand planning through understanding the patient journey and stakeholder influences, identifying opportunities to improve the patient experience and close insight gaps.
- Participate in creative development, informing creative briefs, concept development, and assessment with the voice of the customer.
- Monitor market and brand performance, competitive dynamics, healthcare environmental influences, and industry developments, and communicate implications to stakeholders.
- Maintain knowledge of secondary data and syndicated sources, including their strengths and limitations, and use them with primary research to develop integrated insights.
- Explore new research, data, and analytic approaches and expand the insights toolkit.
- Use AI and emerging technologies to accelerate research, synthesis, and insight generation and improve efficiency, quality, and business impact, while ensuring responsible and compliant use.
- Collaborate across APEX and with other partners to develop and communicate a holistic perspective on commercial performance.
- Ensure market research and insights activities follow financial and ethical compliance guidelines.
Benefits
- Paid time off, including vacation, holidays, and sick time.
- Medical, dental, and vision insurance for eligible employees.
- 401(k) for eligible employees.
- Eligibility to participate in long-term incentive programs.
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What This Job Offers
Job Type
Full-time
Career Level
Director
