Associate Director PsA Market Research & Insights

MoonLake Immunotherapeutics US, Inc. • Miami, FL

1d

About The Position

The Associate Director, PsA Market Research & Insights leads insight generation to inform pre-launch planning, launch readiness, and post-launch optimization in psoriatic arthritis (PsA). Working closely with the PsA lead, this role defines priority business questions and executes an integrated market research plan across healthcare professionals (HCPs) and patients. It combines qualitative and quantitative research with secondary data and competitive intelligence to translate customer needs, treatment decision drivers, and market dynamics into recommendations for positioning, segmentation, messaging, campaign development, and launch planning.

The role independently leads end-to-end HCP and patient research, maps the patient journey, develops actionable segmentation, and establishes pre-launch baselines and ongoing tracking. It serves as the PsA insights partner to Brand Marketing, Patient Marketing, Patient Services, Market Access, Medical, and analytics colleagues, and manages external research partners, budgets, deliverables, and research compliance.

Requirements

• Bachelor’s degree required.
• At least 5 years of relevant experience in pharmaceutical or biotechnology market research, customer insights, or healthcare consulting, including hands-on responsibility for HCP and patient research.
• Demonstrated ability to independently design and lead end-to-end qualitative and quantitative market research and translate findings into brand strategy and tactical recommendations.
• Experience supporting pre-launch planning or a new product or indication launch, including foundational insights, segmentation, positioning, message testing, and launch tracking.
• Experience managing research agencies, budgets, and concurrent projects, and integrating primary research with secondary data, competitive intelligence, and analytics in partnership with cross-functional teams.
• Strong qualitative and quantitative research expertise, including framing business questions, selecting fit-for-purpose methodologies, developing discussion guides and questionnaires, and critically evaluating sampling, analysis, and research limitations.
• Ability to synthesize primary research, secondary data, competitive intelligence, and appropriate field feedback into a coherent market view, distinguish evidence from assumptions, and identify launch implications.
• Working knowledge of pharmaceutical market research ethics, data privacy, and compliance requirements, with a commitment to respondent confidentiality and research integrity.

Nice To Haves

• Advanced degree (MSc, MBA, PhD, PharmD, or MD).
• Experience in immunology, rheumatology, dermatology, or a related specialty or chronic disease area.
• Direct psoriatic arthritis (PsA) experience.

Responsibilities

• Build understanding of PsA HCP and patient needs, attitudes, motivations, behaviors, unmet needs, treatment decision drivers, therapy perceptions, and barriers to adoption.
• Map the PsA patient journey from symptom recognition and diagnosis through referral, treatment selection, initiation, and ongoing management; identify decision points, access barriers, and moments that matter.
• Lead qualitative and quantitative HCP and patient research from business question definition and methodology selection through instrument development, fieldwork, analysis, and recommendations.
• Conduct foundational research, product profile and positioning assessments, message and creative testing, and demand research to inform launch decisions and forecast assumptions with analytics colleagues.
• Develop and refine actionable HCP and patient segmentation and partner with Marketing and analytics colleagues to translate segments into targeting, messaging, and engagement strategies.
• Partner with Brand Marketing, Patient Marketing, Patient Services, Market Access, Medical, and analytics colleagues; integrate research, secondary data, competitive intelligence, and appropriate field feedback into recommendations and launch actions.
• Select and manage external research partners, including proposals, scopes of work, methodologies, timelines, budgets, and deliverable quality.
• Ensure research follows company policies and applicable market research, privacy, respondent compensation, and adverse event reporting requirements.
• Establish pre-launch baselines and ongoing HCP and patient tracking to assess awareness, perceptions, message resonance, consideration, and adoption barriers.
• Partner with analytics colleagues to connect research findings with launch performance indicators, explain emerging trends, and recommend course corrections.

Benefits

• Opportunity to learn and grow alongside experienced professionals in a supportive and innovative biotech environment.
• Opportunity to contribute to projects with the potential to transform global healthcare.
• Work-life balance and flexibility.
• Career progression and opportunities to take on more responsibilities.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior