Associate Director, Heplisav B

Sanofi•Morristown, NJ

27d•$148,500 - $214,500•Onsite

About The Position

We're looking for an Associate Director, Heplisav B to own the marketing engine powering the brand. Working closely with franchise leadership, this person will translate strategic direction into a sharp marketing strategy — identifying the customer segments and stakeholders that matter most, building insights from those audiences, and shaping the messaging, creative, and tactical execution plans that bring the brand to life across HCP, consumer, health systems, retail, channel, and more. This is a true partnership role: you'll bring independent thinking and marketing expertise to the table, while also owning the agency relationship and promotional budget that make great execution possible.

Requirements

Bachelor's degree
5+ years of experience in the Pharmaceutical, Biotech, Healthcare, or life sciences industries, within marketing and/or brand or product marketing or coming from an agency

Nice To Haves

Master's degree
7-10+ years of experience in Pharma or Healthcare marketing preferred
A track record of building messaging and creative campaigns from strategy to launch, for both HCP and consumer audiences
Hands-on agency management: briefs, creative review, timelines and day-to-day direction
Experience taking promotional materials through MLR review
Comfort partnering with a field sales force and turning field feedback into assets
Strong storytelling and presentation skills, and the judgment to make independent calls
Consumer or DTC campaign experience, including disease awareness
Experience in retail pharmacy or health systems marketing
Vaccines or preventive health experience
Experience managing promotional budgets and optimizing ROI
Deep understanding of HCP and consumer marketing channels
Digital marketing expertise
Knowledge of pharmaceutical regulatory and compliance requirements

Responsibilities

Develop and evolve brand messaging, positioning, and creative platforms for HEPLISAV-B across HCP, consumer, IDN, and pharmacist audiences
Build and present marketing strategy and tactical execution plans, translating strategic direction into concrete creative and channel plans
Monitor performance and recommend changes to creative, execution, or channel strategy based on key data and qualitative insights
Lead development of tactical marketing assets — including sales aids, digital content, HCP.com, banner/display advertising, email, and congress/convention materials
Lead and optimize end-to-end execution across personal and non-personal promotion for all stakeholders
Own the non-personal promotion channel mix (digital, programmatic, email, website) and optimize spend allocation based on performance
Manage agency partner(s) day-to-day, including briefing, creative development, timeline management, and quality control, to deliver best-in-class marketing execution
Own and manage the agency/promotional budget, ensuring efficient allocation and strong ROI across creative and media investments
Act as field integration lead, ensuring sales teams are confident and equipped in selling HEPLISAV-B; propose execution strategies needed for success
Collaborate with segment leads and market access to optimize HEPLISAV-B uptake in the market
Partner with cross-functional colleagues (market access, sales, finance, portfolio marketing, franchise marketing, and health systems marketing) to identify growth opportunities and ensure end-to-end execution
Oversee and be accountable for the internal legal, regulatory, and medical review process for promotional materials
Support governance meetings, including summits, forecast reviews, and franchise team meetings, with marketing input and materials