Associate Director, Field Marketing (Central or East Coast Based)
About The Position
The Associate Director, Field Marketing is a field-based, customer-facing (non-sales) member of Takeda’s Sleep Disorders marketing team. The role cultivates and sustains relationships with current and emerging key opinion leaders (KOLs) across the U.S., shapes and executes brand strategy through strategic partnerships and dialogue about the evolving treatment landscape, and positions Takeda as a leader in Sleep Disorders. The position reports to the Director, Head of HCP Engagements. The role develops KOL engagement plans, gathers and shares customer and market insights, plans and executes advisory boards, supports congresses and conferences, and leads peer-to-peer (P2P) engagement activities. It partners across Commercial, Field Sales, Key Accounts, Medical Affairs, Market Access, and leadership to ensure professional engagements are compliant, organized, and aligned with strategic objectives. The role requires residence within the assigned territory boundaries and willingness to travel up to 50%, including weekend conferences, overnight programs, and key internal meetings.
Requirements
- Bachelor’s degree required; Biology, Marketing, Strategy, or Business Administration preferred.
- At least 8 years of progressive marketing or sales experience in the biopharmaceutical industry, including at least 3 years in KOL management.
- Proven experience developing thought-leader/KOL engagement plans and liaising confidently with external stakeholders.
- Experience in Speaker Bureau strategy, including training, content development, and execution of national-level programs.
- Strong leadership capabilities, including setting direction, driving alignment, resolving issues, and assessing risk.
- Excellent collaboration skills and ability to influence cross-functional teams without direct authority.
- Strong organization, analytical, problem-solving, and strategic-thinking skills, with the ability to manage multiple projects simultaneously.
- Exceptional oral and written communication skills, learning agility, financial acumen, and budgeting experience.
- Willingness to travel up to 50% of the time, including weekend conferences, overnight programs, and key internal meetings.
- Must reside within territory boundaries.
Nice To Haves
- Advanced degree such as an MBA, MA/MS, or PharmD.
- Client or customer relationship management experience.
- Commercial pharmaceutical experience in Sleep Disorders, including in-depth understanding of the disease state, treatment paradigms, and future trends.
- Comprehensive pharmaceutical-industry knowledge, including prescription drug distribution processes such as medical referrals and managed care systems.
- Comprehensive understanding of the medical and therapeutic use of products.
Responsibilities
- Identify, cultivate, and maintain long-term relationships with national and regional KOLs and Advanced Practice Providers in Sleep Disorders.
- Develop and execute strategic engagement plans aligned with brand objectives, serving as a subject matter expert in Sleep Disorders disease management.
- Ensure external scientific communications are compliant, accurate, and balanced.
- Gather and analyze competitive intelligence on KOL alignment, geographic market drivers, influence points, and provider dynamics.
- Act as a liaison between KOLs and Takeda senior and executive leadership, facilitating strategic insights and collaborative opportunities.
- Capture, document, and analyze customer and market insights to identify regional and national trends and inform brand decisions in preparation for market entry.
- Share synthesized customer insights with cross-functional stakeholders to support marketing strategy, resource optimization, and brand-performance tactics.
- Monitor customer, competitive, and marketplace activity and share insights in a structured format to inform brand planning and tactical execution.
- Plan, develop, and execute advisory boards with KOLs to gather insights on disease management, treatment trends, and unmet medical needs.
- Identify, recruit, and engage advisors based on expertise, geographic representation, and strategic objectives.
- Conduct advisory boards and consultant meetings to gather actionable insights for brand and disease-state strategies.
- Facilitate post-meeting debriefs and synthesize insights into actionable recommendations for internal teams.
- Support strategy, planning, and execution of national and regional congresses to advance the Sleep Disorders brand and increase disease-state awareness.
- Attend national congresses and regional conferences in the assigned geographic area, synthesize key insights, and share them compliantly with internal stakeholders.
- Organize KOL engagement opportunities related to congresses in collaboration with colleagues and leadership.
- Facilitate post-congress debriefs to evaluate outcomes and refine future engagement strategies.
- Partner with field leadership in the assigned geography to optimize and execute marketing strategies.
- Identify and prioritize educational needs and opportunities in target markets and initiate programs to address them.
- Support speaker-bureau identification and development, communicating with members to ensure alignment on disease education and brand messaging.
- Bridge internal teams and external thought leaders to ensure alignment and collaboration.
- Coordinate with internal stakeholders to ensure professional engagement activities are compliant, well-organized, and strategically aligned.
- Manage multiple tasks and lead initiatives in a cross-functional environment without formal authority.
- Travel up to 50%, including conferences on weekends, overnight programs, and attendance at key internal meetings; reside within territory boundaries.
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What This Job Offers
Job Type
Full-time
Career Level
Director
