Associate Director, Direct to Consumer Digital Business

Abbott Laboratories • Alameda, CA

2d • $148,700 - $297,300 • Onsite

About The Position

This position is an onsite opportunity in the Lingo Division. Lingo is a new biosensing technology that provides users a window into their body. Lingo tracks key biomarkers – such as glucose, ketones, and lactate – to help people make better decisions about their health and nutrition. Biowearable technology will digitize, decentralize, and democratize healthcare.
We are seeking a strategic and execution-focused DTC Associate Director to lead and scale our direct-to-consumer (DTC) digital business. This role sits at the intersection of business ownership, product management, and site operations; responsible for driving revenue growth, delivering a best-in-class digital experience, and ensuring seamless day-to-day execution of our e-commerce platform.
This is a highly cross-functional leadership role for a builder and operator. Looking for someone who can own business performance end-to-end, translate commercial goals into product and digital roadmap priorities, and ensure flawless execution across site operations, marketing, and engineering partnerships. This is an onsite opportunity in Alameda, CA.

Requirements

• Bachelor’s degree in Business, Marketing, Engineering, or related field (or equivalent experience)
• Minimum of 4 years of experience in product management.
• Must have People Management experience
• Proven end-to-end ownership of a DTC or e-commerce business, including accountability for revenue targets, forecasting, and in-quarter performance management
• Understanding of Product Management and ownership of digital roadmaps. Close partnership with Product and Engineering teams to deliver customer-facing experiences
• Deep expertise in digital commerce performance drivers, including site merchandising, conversion funnel optimization, and customer behavior analytics
• Demonstrated ability to use data and experimentation to drive growth, including running structured A/B testing programs, building test-and-learn cultures, and prioritizing initiatives based on business impact
• Experience leading cross-functional teams in a fast-paced, matrixed environment, with strong executive communication and stakeholder influence skills
• Strong analytical and strategic problem-solving capabilities, with the ability to translate insights into clear actions and measurable outcomes

Nice To Haves

• 10-15+ years of experience across e-commerce, digital product management, or DTC business leadership
• Experience with modern e-commerce platforms and ecosystems (Shopify, Salesforce Commerce Cloud, etc.)
• Familiarity with experimentation platforms, analytics tools, and personalization strategies
• Experience in high-growth or omnichannel consumer businesses
• Background managing site operations, payments, and digital tooling ecosystems
• Experience working in agile product environments

Responsibilities

• Own end-to-end DTC business performance, including revenue targets, forecasting, and weekly pacing
• Lead DTC cross-functional execution to deliver against commercial objectives
• Analyze business performance and customer behavior to identify growth opportunities
• Define and execute sales-driving initiatives, including promotions, merchandising strategy, and SKU optimization
• Drive experimentation strategy, including A/B testing and conversion optimization
• Lead annual planning and ongoing forecasting for the DTC channel
• Partner with Marketing, Performance, and Finance teams to align on growth strategies and targets
• Oversee SEO/GEO strategy to maximize organic traffic and discoverability
• Lead and manage the DTC website roadmap, including cross-channel and platform enhancements
• Overseeing the prioritization of ecommerce features
• Partner closely with Engineering to deliver scalable, high-quality digital experiences
• Drive site analytics and insights to inform roadmap decisions and optimization efforts
• Define and improve core digital experiences across the customer journey
• Provide technical stack oversight and ensure alignment with business needs
• Lead recurring DTC reviews and cross-functional alignment forums
• Ensure flawless day-to-day site execution, including content publishing and promotional launches
• Own site performance, uptime, and release quality in partnership with Engineering
• Oversee QA processes and release management to ensure a stable customer experience
• Manage critical operational workflows, including payments, 3PL integrations, and fraud monitoring
• Maintain ownership of key tools and platforms supporting site operations
• Partner with Customer Service (e.g., Zendesk) to ensure a seamless customer experience
• Identify and resolve operational issues and risks proactively
• Support governance processes (e.g., approvals, compliance, and release controls as needed)
• Collaborate deeply with Engineering, Product, and Infrastructure teams to deliver roadmap initiatives
• Partner with Marketing, Performance Marketing, and Content teams to drive traffic and engagement
• Align with Customer Service, Operations, and Finance teams on execution and performance
• Act as the central connector across teams to ensure alignment, clarity, and delivery velocity

Benefits

• Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
• An excellent retirement savings plan with a high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program, and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager