Associate Director, Digital Experience & Community
About The Position
The Associate Director, Digital Experience & Community serves as the organic growth and storefront experience lead for the Women’s Health & Beauty business unit, owning top-of-funnel brand discovery, social strategy, sales-driven creator and influencer programs, and main e-commerce storefront user experience across the company’s direct-to-consumer brand portfolio. Reporting to the General Manager, this performance-minded role combines strategy and execution to build brand communities, grow ROI-focused influencer revenue streams across Instagram and TikTok, manage product detail page and storefront conversion touchpoints, and connect organic customer interactions with long-term brand equity and direct sales. The role builds and scales influencer, ambassador, and affiliate programs; manages social commerce channels and creator content; owns organic social channel strategy and community growth; and oversees storefront user experience and merchandising. It works closely with Growth Marketing, Brand Managers, and the Creative and Video Production teams to align campaigns, brand positioning, clinical claims, product roadmaps, paid media, and promotional calendars.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- 7–10 years of dedicated experience in digital marketing, social media strategy, community building, or e-commerce within a direct-to-consumer environment.
- Proven track record building and managing sales-generating influencer and affiliate programs on Instagram and TikTok.
- Hands-on experience developing social content calendars and scaling native social commerce channels, including TikTok Shop, Instagram Shopping, and whitelisting/Spark Ads.
- Familiarity with e-commerce storefronts, conversion rate optimization, and web analytics.
- Working knowledge of storefronts, main store navigation, product detail page optimization, and on-site conversion mechanics.
- 3+ years of experience managing direct reports, agency partners, or social media specialists.
- Strong cross-functional communication skills and comfort working with Growth, Brand, and Video Production leadership.
- Ability to develop high-level channel strategy and manage creator budgets while remaining hands-on with campaign execution and team management.
Nice To Haves
- 3+ years of social and creator marketing experience specifically within Health, Beauty, Skincare, or Wellness direct-to-consumer CPG verticals.
- Experience leveraging celebrity brand ambassador partnerships and capturing content during high-profile shoot days.
- Familiarity with e-commerce review platforms such as Yotpo, Okendo, Stamped, Junip, or Trustpilot.
- Proficiency with e-commerce analytics platforms such as Google Analytics/GA4, Shopify Analytics, or Looker.
- Experience with influencer and affiliate platforms such as GRIN, LTK, Aspire, or Shopify Collabs.
Responsibilities
- Build, structure, and scale ROI-focused influencer, ambassador, and affiliate marketing programs across Instagram, YouTube, and TikTok to drive trackable direct revenue.
- Implement performance-based payout models, unique promo codes, custom affiliate links, and commission structures.
- Manage social commerce channels, including TikTok Shop and Instagram/Facebook Shopping, and creator whitelisting/Spark Ads in coordination with performance marketing.
- Facilitate high-volume creator content capture around major celebrity ambassador campaigns.
- Route raw creator assets, reviews, and unboxings to the Creative Team for direct-response paid ad editing.
- Own channel strategy, content calendars, and distinct brand voices across Instagram, TikTok, YouTube, and Pinterest.
- Direct and mentor the Social Media Specialist on daily content publishing, trend hijacking, community moderation, and audience engagement.
- Oversee main store UI/UX, product detail page conversion enhancements, navigation flows, and cart drawer upsells.
- Ensure organic social traffic, creator landing pages, and promotional links integrate with storefront promotional campaigns.
- Partner with Growth Marketing to align creator campaigns with paid media pushes, customer acquisition cost targets, and email/SMS promotional calendars.
- Work with Brand Managers to ensure execution aligns with brand positioning, clinical claims, and product roadmaps.
- Manage creator budgets and campaign execution while setting channel strategy and managing team members.
Benefits
- 100% of employee-only medical, dental, and vision plan premiums covered.
- Annual and monthly performance-based bonus opportunities.
- 401(k) matching up to 3.5% of employee contributions.
- Company-sponsored Employee Stock Ownership Plan (ESOP).
- Up to 15 days of vacation accrued in the first year.
- 6 paid sick and mental health days.
- Employee Assistance Program.
- Company closure dates.
- Free weekly yoga and meditation classes.
- Expanded mental health benefits.
- Mentorship program and continuous learning opportunities.
- Performance-based pay increases.
- Charity sponsorships and community giving.
- Cell and internet reimbursement.
- Free employee products.
- Annual events.
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What This Job Offers
Job Type
Full-time
Career Level
Director
