Associate Director, Conversion Rate Optimization (Temp)

Horizon Media • New York, NY

12d • $2,500 - $2,885 • Remote

About The Position

Horizon Commerce is a full-service Commerce agency focused on building brands, performance programs, and shopping experiences to accelerate sales growth. Founded in February 2020, it operates as an integral part of Horizon Media, the largest independent media agency in the U.S. Horizon Commerce aims to bridge the gap between media and shopping experiences to optimize the consumer's path to purchase. The agency values diverse experiences, skills, and perspectives, striving for an environment where employees feel welcomed, supported, and empowered. Their success is built on hiring talented individuals, challenging them, and providing opportunities for growth.

Requirements

• 5-8 years of experience in experience optimization, including CRO and LPO, ideally agency-side.
• 1+ years of team management experience.
• Hands-on expertise working within one or more of the following optimization & testing tools: Adobe Target, Optimizely, VWO.
• Experience working across verticals, with eCommerce preferred.
• Competency in manipulating and analyzing business data in platforms like Excel and Google Analytics or similar Analytics tools.
• Expertise in eCommerce and Digital Marketing technology, including optimization, personalization, HTML, data feeds, tagging, tracking, content management systems.
• Experience within a mid-sized or larger Agency or Consultancy.
• Excellent internal collaborator, ideally in a matrixed or other cross-functional team set-up.
• Strong communication and presentation skills, able to distill complex ideas into easy to understand concepts for C-level audiences.
• Comfortable in a startup environment: hard working, resourceful, flexible, resilient, positive, comfortable with imperfect information, uncertainty and rapid change.

Nice To Haves

• Certification and/or experience additionally with eCommerce platforms, marketplaces, and analytics solutions highly desirable and will be expected on training agenda (e.g. Google Suites, AMZ, Adobe, Big Commerce, Shopify, Salesforce, etc.).

Responsibilities

• Manage client engagements within the Experience Optimization practice, focusing on conversion rate optimization (CRO), landing page optimization (LPO), and other digital experience optimization programs.
• Provide strategic execution of client engagements and develop expertise within the team.
• Support business development efforts.
• Collaborate with team members to identify client needs, define deliverables, and develop a delivery plan for successful experience optimization engagements.
• Ensure timely delivery of client-specific CRO engagements with expected quality.
• Communicate engagement needs and status to internal teams and clients, including leading presentations of deliverables.
• Analyze client's owned media and digital experiences (website, landing pages, mobile app, emails) against best practices, competitor practices, data-driven insights, customer research, and past test results.
• Identify and prioritize opportunities to improve conversion and other business goals using proven business techniques.
• Determine and describe gaps and requirements for executing opportunities, collaborating with cross-functional teams.
• Develop and communicate recommendations to clients.
• Develop a roadmap for the execution of solutions.
• Lead meetings with client teams, partners, and vendors.
• Utilize platforms like A/B testing tools to support solution delivery.
• Lead the effective delivery of optimized experience creative work.
• Assess and work with the Analytics group to measure the impact of delivered solutions and identify further optimization opportunities.
• Identify, troubleshoot, or escalate issues during engagements.
• Establish oneself as a CRO expert and valued partner with clients and internal teams.
• Support SME teams in building strategy and execution capabilities, including proprietary tools, methodologies, and processes.
• Help define and develop new Experience Optimization delivery capabilities.
• Contribute to establishing and building relationships with external eCommerce service partners.
• Support Horizon Commerce’s evolving vision by developing new offerings, processes, and collateral.
• Contribute to knowledge creation and management.
• Participate in team meetings, events, and initiatives.
• Demonstrate thought leadership by supporting the development of branded content and intellectual property.
• Mentor and develop junior team members.
• Actively seek knowledge expansion on new processes and tools.
• Represent Horizon Commerce as an SME in business development opportunities.
• Help develop pitch presentations or proposals.
• Create collateral to improve and convert Experience Optimization opportunities.
• Collaborate with Horizon Media teams to provide Horizon Commerce deliverables for broader agency pitches.

Benefits

• Equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
• Consideration for qualified applicants regardless of criminal histories, consistent with legal requirements.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed