Manager, Conversion Rate Optimization (CRO)

Bentley Systems•Templeton, MA

1d•Hybrid

About The Position

We are seeking a highly technical, detail-oriented Manager of Conversion Rate Optimization (CRO) to execute and scale our digital testing strategy. Reporting to the Senior Manager of CRO, you will be the hands-on expert responsible for designing, building, and launching experiments across our corporate B2B website and e-commerce storefront. You will live in our Optimizely environment, transforming strategic concepts into brand-compliant prototypes and live tests. We need an optimizer who combines deep platform expertise with a forward-thinking, AI-driven mindset - someone who actively uses modern AI tools to accelerate test ideation, draft variation copy, and quickly surface data insights to improve daily workflows.

Requirements

6+ years of experience in digital marketing, web optimization, or e-commerce, with a heavy focus on hands-on CRO execution.
Deep, hands-on expertise with the Optimizely suite is required, specifically building within Optimizely Web Experimentation and Optimizely CMS.
Strong frontend web development skills (HTML, CSS, JavaScript/jQuery) necessary to build, manipulate, and troubleshoot complex test variations without relying entirely on engineering.
Forward-thinking mindset with a demonstrated history of experimenting with generative AI tools to improve the speed and quality of testing workflows.
Experience designing and modifying web elements with a strong eye for UI/UX best practices and strict adherence to corporate brand guidelines.
Advanced hands-on proficiency in Google Analytics 4 and user behavior tools to pull custom reports and validate data.
Familiarity with B2B web environments, lead generation funnels, and e-commerce storefront optimization.
Exceptional QA skills and a methodical approach to validating test setups and data tracking.

Responsibilities

Hands-On Test Build & Deployment: Act as the primary builder of A/B, split, and multivariate tests within the Optimizely testing platform.
Design & Prototyping: Design and build functional, high-quality test variations and page prototypes directly within the Optimizely CMS. Ensure all web experiences adhere strictly to corporate brand and accessibility guidelines.
Personalization Execution: Configure and launch targeted personalization campaigns to deliver specific messaging and offers to priority user segments.
AI-Assisted Execution: Actively use generative AI tools to accelerate the creation of A/B testing variations (e.g., rapidly drafting copy variations, brainstorming structural changes) and speed up test builds.
Deep-Dive Analytics: Actively monitor active experiments and utilize web analytics (Google Analytics 4) to ensure data is capturing correctly and tests are reaching statistical significance.
Behavioral Research: Dive into session recordings, heatmaps, and user feedback tools to identify user friction, broken experiences, and new testing opportunities.
Test Reporting: Compile detailed post-test analysis, documenting the "why" behind the results, and provide data-backed recommendations for the next iteration to the Senior Manager of CRO.
Optimize the Funnel: Execute targeted tests within specific buyer journey stages, including lead capture forms, pricing pages, and the checkout flow to reduce abandonment.
Support Lifecycle Campaigns: Work in tandem with the broader team to optimize on-site elements of trial nurture programs and abandoned cart initiatives.
Partner with UX & Design: Collaborate closely with UX/UI designers to translate wireframes and mockups into live, brand-compliant variations within Optimizely.
Work with Engineering: Partner with web development teams for complex, server-side tests or API integrations that go beyond standard frontend DOM manipulation.
QA & Troubleshooting: Lead rigorous Quality Assurance (QA) for all experiments across multiple devices and browsers before launch to ensure a flawless user experience.