Senior Manager, Conversion Rate Optimization (CRO)

Bentley Systems • Templeton, MA

1d • Hybrid

About The Position

Bentley Systems is seeking a data-driven and strategically minded Senior Manager of Conversion Rate Optimization (CRO) to lead their optimization team and oversee digital growth strategies. This role reports to the Director of Digital Growth and Web Conversion and will manage a team to execute a high-impact testing roadmap across their corporate B2B website and e-commerce storefront. The position involves owning the Optimizely experimentation environment and driving full-funnel revenue growth through comprehensive lifecycle strategies, such as trial nurture programs and abandoned cart recovery initiatives. The ideal candidate will be AI-curious, bringing traditional CRO expertise while exploring new ways to leverage AI for improved testing workflows, predictive insights, and better business outcomes.

Requirements

• 8+ years of experience in digital marketing.
• At least 3+ years directly managing Conversion Rate Optimization (CRO).
• Direct people management experience.
• Proven experience scaling and growing e-commerce engines and storefronts specifically within a B2B environment.
• Demonstrated curiosity for integrating AI tools into marketing processes.
• Hands-on expertise with Optimizely is required.
• Proven track record of building and optimizing revenue-generating lifecycle programs.
• Proficiency in web analytics (Google Analytics 4) and user behavior tools.
• Strong experience using data visualization tools (e.g., Power BI and Data Studio) and dashboards to analyze funnel metrics and report on test performance.
• Familiarity with the integration of marketing automation (Marketo) and CRM (Salesforce) data to track full-funnel conversion efficiency.
• Strong understanding of web technologies (HTML, CSS, JavaScript) as they relate to deploying and troubleshooting tests.
• Requires sitting or standing at will while performing work on a computer.

Nice To Haves

• Hands-on experience or familiarity with Adobe Commerce is highly preferred.

Responsibilities

• Manage, develop, and mentor a team of CRO and digital optimization specialists and managers.
• Act as the CRO evangelist, championing a culture of continuous testing, learning, and adopting new, AI-driven ways of working.
• Own the Optimizely platform and develop/scale the A/B, split, and multivariate testing roadmap across the corporate website and e-commerce storefront.
• Map and analyze key customer journey stages, removing friction from digital funnels from initial landing to final transaction or lead capture.
• Identify and implement strategic use cases for AI within the CRO process (e.g., predictive AI for audience segmentation, generative AI for test ideation and copywriting).
• Design and execute multi-touch nurture sequences to convert evaluators into paying customers.
• Implement and optimize abandoned cart recovery programs and other lifecycle campaigns to accelerate time-to-purchase.
• Implement targeted personalization strategies to serve relevant messaging, content, offers, and digital experiences to priority user segments.
• Leverage web analytics, heatmaps, session recordings, and user feedback to identify drop-offs and high-value optimization opportunities.
• Monitor and report on the commercial and digital performance of all CRO and lifecycle initiatives, translating complex test results into actionable business insights for executive leadership.
• Work closely with Marketing Operations to ensure seamless data flow and accurate tracking across web platforms, CRM (Salesforce), and marketing automation systems (Marketo).
• Work across marketing teams (Product and Industry Marketing, Campaigns, Paid Media) to generate high-impact testing concepts and partner on implementation.
• Collaborate with UX/UI designers to create test variations that align with brand guidelines while pushing performance boundaries.
• Partner with web development teams to ensure smooth and flawless test launches without negatively impacting site performance.

Benefits

• An attractive salary and benefits package.
• A commitment to inclusion, belonging and colleague wellbeing through global initiatives and resource groups.
• A company committed to making a real difference by advancing the world’s infrastructure for better quality of life.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed