Sr Conversion Rate Optimization (CRO) Strategist
About The Position
Simplistic is seeking a creative and technical Sr. Strategist, Conversion Rate Optimization (CRO) to join their Optimization Team. This role will have full ownership of test implementation, the analytics stack, and the reporting process, focusing on analyzing websites and implementing strategies to increase conversion rates. Simplistic is an eCommerce design, development, and optimization agency for D2C brands on the Shopify/Shopify Plus platform. As a founding Shopify Plus partner, they emphasize forward-thinking and expertise in Shopify, constantly updating their knowledge to stay at the forefront of the D2C eCommerce landscape. Their mission is to create tailored digital experiences for clients, building long-lasting relationships through best-in-class service and thought partnerships. Simplistic is committed to equal employment opportunity and transparency in compensation, with a base salary range of $90,000 - $120,000 for this role.
Requirements
- Expert-level knowledge on the Shopify Plus Ecosystem
- Strong familiarity with Google Analytics 4, Google Tag Manager, and other supplementary analytics tools
- Expert-level knowledge on website design, best practices and eCommerce trends
- Proven experience in conversion rate optimization
- Proficiency in A/B and multivariate testing methodologies
- Strong communication and collaboration skills, with the ability to work effectively with both technical and non-technical stakeholders
Nice To Haves
- Strong understanding of tag and pixel tracking within the Shopify Ecosystem
- Experience with Convert, VWO, Intelligems, Optimizely, or other A/B testing tools
- Experience with MS Clarity, HotJar, Lucky Orange, or other heatmapping tools
- Self-starter and ability to work in an ever-changing environment
- A passion for staying up to date with industry trends and best practices
- 5+ years of experience at Shopify Plus Agency(ies), serving 8+ clients simultaneously
Responsibilities
- Own the CRO testing roadmap and prioritization framework across multiple client accounts
- Mentor and provide QA/feedback on junior strategists' test hypotheses and heuristic analyses
- Translate CRO test results into business impact narratives (revenue, conversion lift, LTV) for client and internal stakeholders
- Contribute to the evolution of internal CRO methodologies, frameworks, and best practices
- Conduct new business audits to identify growth opportunities and inform strategic recommendations
- Continuously monitor eCommerce trends and create meaningful case studies based on obtained learnings
- Support new business scoping efforts, including defining project needs and deliverables
- Provide sales support to help drive new business development and client acquisition
- Assist leadership with monthly company syncs, including populating decks and presenting updates to the broader team
- Collaborate with clients to understand their design goals and develop strategies to achieve them
- Complete heuristic analyses of website designs
- Conduct competitive research of direct and indirect competitors to motivate A/B tests
- Design and hypothesize CRO tests, focusing on opportunities to test higher-performing visual assets, copy, and layout of content sections on Shopify eCommerce websites
- Create and present client-facing presentations to inspire website optimizations
- Analyze top-funnel (i.e., marketing, Landing Page, etc.) content to identify areas for improvement and to streamline high-converting content throughout the website experience
- Make ongoing recommendations for improvement to Shopify website experiences
Benefits
- Equal employment opportunity
- Transparency in compensation
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
