CRO Manager (Conversion Rate Optimization)

Wpromote

1d•$69,000 - $80,000•Remote

About The Position

The Manager, Conversion Rate Optimization (CRO) is responsible for driving experimentation strategy and execution across multiple client websites. This role focuses on designing meaningful A/B and multivariate tests, interpreting results with clarity, and delivering data-backed recommendations that inform Experience Design and broader DX initiatives. Reporting to the Director, Digital Experience, the CRO Manager works in close partnership with Experience Designers, Technical Account Managers, and Engineering to ensure tests are designed with integrity and aligned to business goals. This individual contributor is fully client-facing and manages CRO roadmaps, post-test rollout requirements, and ongoing reporting. At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.

Requirements

3-4+ years of experience in CRO, experimentation, or data-driven digital optimization
Experience designing tests for clients in the eCommerce space and/or CMS platforms
Hands-on experience with at least one major A/B testing platform (VWO, Convert.com, AB Tasty, Optimizely, Omniconvert)
Strong proficiency with GA4 and Hotjar
Ability to write detailed testing requirements and acceptance criteria
Understanding of UX/UI principles and their impact on conversion
Strong analytical thinking and ability to draw insights from quantitative and qualitative data
Excellent client-facing communication and presentation skills
Ability to manage multiple roadmaps, tests, and timelines in parallel
Evidence of measurable conversion, revenue, pipeline, lead-quality, or engagement impact from previous clients

Nice To Haves

Certifications in CRO methodologies or experimentation platforms
Familiarity with experiment statistical models or experimentation frameworks
Experience working within Figma
Understanding of or experience running testing programs alongside cross-functional teams such as SEO, Content Marketing, Paid

Responsibilities

Leading hypothesis development and designing test strategies for multiple clients
Creating structured CRO test plans, including objectives, KPIs, and success criteria
Managing client expectations around experimentation outcomes, including clearly communicating inconclusive or negative results and using learnings to inform future testing
Collaborating with Experience Design to shape UX/UI test variations
Writing clear and detailed test requirements for developers to implement
Using GA4, Hotjar, and experimentation platform data to uncover friction points
Setting up A/B and multivariate tests using platforms such as VWO, Convert.com, Optimizely, Omniconvert, or AB Tasty
Conducting QA of experiment setups, variations, tracking, and segmentation
Monitoring live tests and ensuring statistical validity of results
Interpreting experiment outcomes and generating insights, next steps, and rollout recommendations
Owning the CRO roadmap and prioritization in partnership with Experience Design and DX leadership
Preparing documentation for post-test rollout and collaborating with TAM/Engineering for implementation
Presenting results, insights, and recommendations to clients
Using AI to support hypothesis development and identify behavioral patterns
Leveraging AI to synthesize Hotjar findings, GA4 insights, and experiment outcomes
Applying AI to accelerate test planning, requirement writing, and documentation
Using AI to generate structured experiment summaries and client-ready reports
Employing AI to brainstorm test concepts and variation ideas
Responsible AI use, including human validation and client-data protections