Associate Director, Client Engagement Strategy & Events

Allen Matkins•New York, NY

2d•$170,000 - $240,000

About The Position

The Associate Director, Client Engagement Strategy & Events leads the development and execution of Allen Matkins’ firmwide client engagement strategy. The role creates innovative experiences, events, sponsorships, and relationship-building programs that strengthen client relationships and support firm growth. Reporting to the Chief Business Development & Marketing Officer, the Associate Director advises firm leadership and attorneys and partners with Business Development and Marketing & Communications to develop differentiated engagement opportunities aligned with firm, practice, and client priorities. The position combines strategic planning, business acumen, creativity, and hands-on event management. The Associate Director shapes the firm’s client engagement strategy, oversees its events and sponsorship portfolio, leads a high-performing team, and directly plans, manages, and executes client events and programs. Significant travel is required to support firmwide events and initiatives across Allen Matkins offices and other locations. Evening and weekend availability is required as needed for events and client programs.

Requirements

Bachelor’s degree required.
Approximately 10+ years of progressive experience in client engagement, business development, events, marketing, client experience, or a related discipline.
Significant experience developing and leading sophisticated client engagement, events, sponsorships, and relationship-building strategies and programs.
Ability to serve as both a strategic advisor and hands-on leader, translating business priorities into innovative programs, exceptional client experiences, and measurable outcomes.
Strong business acumen and sound judgment, with the ability to align engagement strategies and investments with relationship development, business development priorities, and firm growth.
Significant experience planning and executing sophisticated client events and programs, managing complex logistics, and delivering exceptional experiences.
Exceptional executive presence, communication, and relationship-building skills, with credibility to advise and influence senior attorneys, firm leaders, clients, and stakeholders.
Experience managing substantial budgets, evaluating program effectiveness, and using data and insights to guide investment decisions and improve outcomes.
Demonstrated success leading, mentoring, and developing high-performing teams and fostering a collaborative, accountable, service-oriented culture.
Strong project management and problem-solving skills, including the ability to manage multiple complex initiatives, anticipate needs, and deliver results in a fast-paced environment.
Collaborative, proactive, and adaptable approach, with the ability to work effectively across Business Development, Marketing & Communications, and other firm functions.
Willingness and availability to travel significantly and work evenings and weekends as needed for events and client programs.

Nice To Haves

An advanced degree or relevant professional qualification.
Experience in a law firm or other professional services environment.
A creative and entrepreneurial mindset, with a track record of developing differentiated client experiences and bringing new ideas to life.

Responsibilities

Develop and lead the firm’s client engagement strategy in partnership with the Chief Business Development & Marketing Officer, ensuring programs and investments support firm growth.
Advise firm leadership and attorneys, influence engagement decisions, and identify opportunities to strengthen client relationships and drive business growth.
Partner with Business Development to develop targeted engagement strategies for priority clients, prospects, and practice groups.
Identify innovative ways to engage clients, elevate their experience, and differentiate Allen Matkins in the marketplace.
Plan, manage, and execute client events and programs, while providing strategic leadership and oversight of events, sponsorships, conferences, and client engagement initiatives.
Develop sophisticated client experiences, including executive gatherings, roundtables, thought leadership programs, and other targeted engagements.
Evaluate and prioritize events and sponsorships based on business objectives, relationship opportunities, and anticipated impact.
Oversee the firm’s alumni engagement program to strengthen relationships and create referral and business development opportunities.
Oversee the client engagement and events budget, aligning investments with firm priorities and value.
Partner with attorneys and Business Development to establish objectives, engagement strategies, and follow-up plans for key initiatives.
Measure program success through relationship development, new business opportunities, and return on investment.
Lead, mentor, and develop the Client Engagement Strategy & Events team, fostering creativity, collaboration, accountability, and exceptional service.
Provide strategic direction while participating in event planning, problem-solving, and on-site execution.
Build and continuously improve the firm’s client engagement function, establishing best practices and consistent approaches across offices and practices.
Collaborate with Business Development, Marketing & Communications, and firm leadership to coordinate client engagement.
Travel to support firmwide events, client engagement programs, and initiatives across offices and other locations.
Work evenings and weekends as needed to support events and client programs, including on-site planning, coordination, and execution.