Associate Director, Campaign Development Lead (CDL) Commercial Excellence & Innovation US Oncology Business Unit

Merck • North Wales, PA

23h • Hybrid

About The Position

This individual will lead the identification, design, execution, oversight, and optimization of the US Healthcare Professional (HCP) campaigns and programs that support the strategic imperatives for a new asset team. Responsibilities include, but are not limited to the following: Owning the content strategy & campaigns to ensure all tactics achieve desired customer experience. Leading the development of content for the field resources (iVA & field emails). Leading the development of content for digital promotional assets, such as head quarter emails, banner ads, alerts, web content for various sites, video, media/paid search content optimization & social media. Embedding & optimizing all applicable our company One Experience Model (OMM) capabilities. Leading & driving Customer Agile Team (CAT) actives that enable optimal Ways of Working and ensure capacity utilization will be maximized. Understand the agile methodology to ensure a high functioning CAT team. Owing jobs/work that will go through the Collaborative Review Team process. Contributing to the development of the brand building tools (L3). Shaping the key strategic communication objective choices for assigned tumor(s). Working collaboratively with multiple internal teams. Managing the day-to-day interactions with the agency partner(s) and other outsourced vendors. Managing applicable budgets. Evaluating the revalidation of digital assets. Implementing Safety Label Updates (SLUs) on promotional assets and ensuring compliance with Subpart E regulations, when applicable. Partnering with the US marketing team in the annual Integrated Profit Plan (IPP) process. Conducting all activities in full compliance with our policies, values and standards.

Requirements

• Bachelor's Degree required
• Minimum of 6 years experience in marketing, marketing communications, or marketing support of pharmaceutical products
• Demonstrated ability to execute a brand or customer marketing strategy
• Experience and success in cross-functional leadership and teamwork
• Strong knowledge of marketing principles
• Constituency management across hierarchical lines
• Excellent project management skills
• Strong communication, presentation, and negotiation skills
• Agency management skills
• Adaptability
• Agile Methodology
• Brand Management
• Collaboration
• Content Strategy
• Creativity
• Digital Analytics
• Digital Marketing
• Marketing Communications (MarCom)
• Omnichannel Marketing
• Project Management
• US Marketing

Nice To Haves

• Master’s in Business Administration preferred
• Knowledge/experience with the US oncology marketplace
• Product launch or launch planning experience
• Market research experience
• Knowledge of our commercial, regulatory, and legal compliance policies
• Experience in our company's end-to-end medical/legal (PRT) review and delivery process
• Veeva/PromoMats experience
• SAP experience
• OMM knowledge/experience
• Oncology Marketing

Responsibilities

• Owning the content strategy & campaigns to ensure all tactics achieve desired customer experience
• Leading the development of content for the field resources (iVA & field emails)
• Leading the development of content for digital promotional assets, such as head quarter emails, banner ads, alerts, web content for various sites, video, media/paid search content optimization & social media
• Embedding & optimizing all applicable our company One Experience Model (OMM) capabilities
• Leading & driving Customer Agile Team (CAT) actives that enable optimal Ways of Working and ensure capacity utilization will be maximized
• Understand the agile methodology to ensure a high functioning CAT team
• Owing jobs/work that will go through the Collaborative Review Team process
• Contributing to the development of the brand building tools (L3)
• Shaping the key strategic communication objective choices for assigned tumor(s)
• Working collaboratively with multiple internal teams
• Managing the day-to-day interactions with the agency partner(s) and other outsourced vendors
• Managing applicable budgets
• Evaluating the revalidation of digital assets
• Implementing Safety Label Updates (SLUs) on promotional assets and ensuring compliance with Subpart E regulations, when applicable
• Partnering with the US marketing team in the annual Integrated Profit Plan (IPP) process
• Conducting all activities in full compliance with our policies, values and standards

Benefits

• medical, dental, vision healthcare and other insurance benefits (for employee and family)
• retirement benefits, including 401(k)
• paid holidays
• vacation
• compassionate and sick days
• annual bonus
• long-term incentive

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Number of Employees: 5,001-10,000 employees