Associate Director Consumer Campaign Development Lead (CDL) Oncology Lung

Merck • North Wales, PA

3d • Hybrid

About The Position

This individual will lead the development and delivery of integrated marketing communications plans and multi-channel programs, supporting the strategic imperatives for the Oncology Franchise.
The Associate Director, Consumer Campaign Development Lead (CDL) will partner with the marketing strategy team to lead patient experience and engagement activities for our Oncology Lung product. The role focuses on designing, executing, and optimizing patient‑centric campaign tactics and digital media to support the brand launch and DTC activities. The CDL will work cross‑functionally with brand and commercial leads, Medical, Legal/Regulatory, Analytics, Agencies, and Operations to develop compliant, measurable tactics that support patient acquisition, access, education, and overall experience.

Requirements

• Education: Bachelor’s degree required; MBA or advanced degree preferred.
• Experience: Minimum 4 years’ experience in pharmaceutical marketing, consumer/patient marketing, DTC, or marketing communications; oncology or other specialty therapeutic experience preferred.
• Demonstrated success in campaign activation, digital media, and asset production in a regulated environment.
• Strong cross‑functional collaboration and stakeholder management; ability to influence without direct authority.
• Analytical mindset with experience using customer insights and performance metrics to iterate on campaigns.
• Project and vendor management skills; familiarity with agile/scrum delivery preferred.
• Technical familiarity preferred: Veeva/PromoMats, SAP, and common digital analytics tools.
• Patient‑centric communications and health literacy
• Digital marketing and paid media strategy
• Campaign measurement & optimization
• Strategic thinking, planning and execution
• Stakeholder management & cross‑functional influence
• Regulatory/compliance awareness
• Adaptability, initiative, and collaboration

Nice To Haves

• Prior US oncology experience, product launch planning, or patient marketing campaign development.
• Experience with media budget planning and spend optimization.
• Experience participating in Integrated Profit Plan preparation and TBR processes.

Responsibilities

• Act as the primary patient marketing liaison embedded with the Lung marketing strategy team; translate strategic priorities into actionable patient engagement tactics.
• Lead development and activation of integrated patient campaigns (DTC, point‑of‑care, web, and digital media) across channels.
• Partner with the consumer analytics lead to define campaign objectives, target segments, channel mix, timelines, measurement plans and success criteria.
• Ensure campaigns reflect patient needs, health‑literacy best practices, and equitable access considerations.
• Oversee creation and optimization of digital assets: online video, , display/banner ads, paid search, social, landing pages, web content, and point‑of-care materials.
• Partner with media and digital teams/agencies to plan media buys, optimize channel performance, and apply test‑and‑learn methodologies to improve engagement and efficiency.
• Support media budget planning and monitor promotional spend vs. performance (preferred competency).
• Run asset development through agile workflows: ideation, sprint delivery, med‑legal review, deployment, measurement, and revalidation.
• Manage timelines, resource allocation, vendor deliverables, and production schedules to ensure on‑time, high‑quality launches.
• Use market research, customer segmentation, and analytics to shape targeting and messaging; translate insights into campaign iteration and optimization.
• Coordinate Promotional Review Team (PRT) approvals and ensure all materials comply with regulatory and company standards, including implementation of Safety Label Updates (SLUs) where applicable.
• Lead day‑to-day agency interactions; develop and manage digital scopes of work (SOWs), timelines, and budgets.

Benefits

• The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.
• Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees