Associate Director, Analytics (Media Analytics/Marketing Science)

Publicis Groupe Holdings B.V•New York, NY

19h•$112,290 - $179,712

About The Position

The Associate Director, Analytics is responsible for digital media measurement and analytics for Starcom client brands. The role applies data and analytics techniques to answer client business questions and delivers insights using diverse datasets, appropriate analytical methods, storytelling, and data visualization. The Associate Director quantifies digital campaign performance to inform media planning and buying, and manages team members and resources as needed. The position combines strategic and tactical work and calls for strong analytical problem-solving, knowledge of traditional and digital media, intellectual curiosity, and the ability to make complex topics relatable.

Requirements

At least 5 years of experience in media or marketing research, consumer insight, business consulting, or digital advertising research, analytics, or insight.
At least 2 years of people-management experience.
A strong history of managing individuals, leading teams, and managing clients.
Excellent project management, organizational, and communication skills.
Strong grounding in traditional and digital media advertising effectiveness.
Familiarity with syndicated and customer data environments.
Advanced knowledge of the measurement vendor marketplace and ability to evaluate new capabilities.
Proficiency in Microsoft Office Suite, with advanced understanding of Excel.
Familiarity with relational database concepts.

Nice To Haves

Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights.
Experience with statistical software packages such as SAS, R, or Python.
Experience with visualization tools such as Tableau, GoodData, or Datorama.

Responsibilities

Execute, manage, and deliver measurement to inform media buying.
Lead discussions on KPI development and technology integrations that improve data efficiency, range, or quality, or support new media.
Guide internal and client teams in using data visualization to build stories that influence decision-making.
Develop data strategies and playbooks related to next-generation targeting.
Collaborate with client contacts to understand their business goals and challenges.
Develop client learning agendas and create and execute test-and-learn measurement and consumer research roadmaps tied to business questions and performance goals.
Translate data into recommendations for media planning, targeting, and budget allocation, helping optimize advertising investment.
Support media and audience analytics, including developing precision audience recommendations and identifying actionable insights in target-audience data.
Apply media concepts, terminology, media math, and media plan execution expertise.
Lead and support media teams using syndicated data and proprietary tools to inform targeting and budget allocation.
Manage, mentor, and develop direct reports.
Lead day-to-day insights and analytics efforts while contributing to cross-brand learning roadmaps.
Develop approaches to address complex research and measurement challenges.
Lead data-centered client learning initiatives to inform optimization and future plans.
Measure advertising and media effectiveness to improve campaign performance.
Lead and support analytics activities, including modeling and statistical analysis.
Manage digital campaign data for analysis, insights, and reporting.
Educate internal and external clients on research, tools, and approaches.
Answer client questions and create client-ready presentations for meetings.
Communicate opportunities, learnings, and recommendations with authority and credibility.
Create points of view for internal and external knowledge sharing.
Evaluate data partners and identify new approaches to keep research cutting-edge.

Benefits

Paid family care for parents and caregivers for 12 weeks or more.
Monetary assistance and support for adoption, surrogacy, and fertility.
Monetary assistance and support for pet adoption.
Employee Assistance Programs and health, wellness, and comfort reimbursements.
Tuition assistance.
Paid time off, including Flexible Time Off, vacation, annual sick days, volunteer days, holidays, and identity days.
Matching Gifts programs.
Flexible working arrangements.
Work Your World program, allowing eligible employees to work from anywhere for up to six weeks a year.
Business Resource Groups.
For regular roles, medical, dental, vision, disability, 401(k), and paid time off.