Director, Data & Media Science
About The Position
Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. The team partners with clients to translate business goals into meaningful metrics and buy media across channels to drive target outcomes. The Director, Data & Media Science ensures media campaigns are data-driven and use cutting-edge approaches. The role works closely with media strategists and clients to improve media performance and business value, develops campaign measurement strategies and experimentation plans with data scientists, and collaborates with media planners and channel teams on scientifically grounded allocations. The Director also supervises data scientists working on accounts, oversees measurement and campaign optimization, surfaces insights that incorporate first-party data and inform business strategy, and partners with the development team to productionalize technical solutions to media challenges.
Requirements
- Degree from a well-regarded college or university.
- At least 5 years of experience in data-driven marketing, preferably at an agency, consulting firm, or large in-house media activation team.
- At least 3 years of leadership experience managing projects and driving them forward.
- Robust analytical skills.
- Knowledge of data-driven marketing.
- Strong background in data science and statistics.
- Understanding of the advertising and media landscape, especially measurement vendors and ad platforms.
- Strong project management skills.
- Ability to translate business challenges into quantitative problems.
- Independent and entrepreneurial mindset.
- Strong and fast learner.
- Clear communicator.
- Ability to work seamlessly with other teams.
- Highly collaborative nature.
Nice To Haves
- STEM degree; a PhD is especially valued.
- Hands-on experience implementing technical solutions.
- Basic coding skills in Python and SQL.
Responsibilities
- Translate client business objectives into campaign and measurement strategies.
- Oversee media campaign performance, meet client targets, and develop insightful narratives through bespoke reporting.
- Assist with and audit media plans.
- Frame analyses, stories, and presentations for client media plans and reports.
- Serve as the key client contact for campaign measurement, optimization, and data infrastructure.
- Assess and onboard measurement vendors.
- Drive adoption of new tools and approaches across the team and at client brands.
- Manage and mentor data scientists on the team, directly and indirectly.
- Serve as a thought leader on data-based media planning and measurement.
- Work with senior leads to develop solutions for the Media Science team.
- Explain to clients how modern techniques, including AI applications, optimization algorithms, and automation, can improve business and media KPIs.
- Create best-practices presentations for the organization and, in some cases, clients.
- Collaborate with Strategy and Studios teams to integrate scientific approaches across Known.
- Develop campaign measurement strategies and experimentation plans with other data scientists.
- Collaborate with media planners and channel teams to ensure media allocations are scientifically grounded.
- Work with the development team to productionalize technical approaches to media challenges.
Benefits
- Unlimited paid time off.
- 401(k) with company matching and no vesting period.
- Annual bonuses.
- Generous medical plan.
- Paid parental leave.
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What This Job Offers
Job Type
Full-time
Career Level
Director
