Associate Director, Analytics Strategy and Transformation

dentsu • USA - Remote - Colorado, NV

1d • $94,000 - $150,000 • Remote

About The Position

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios. The agency’s heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies. Its combined strengths in performance media, customer experience, customer relationship management, loyalty, and enterprise marketing technology drive improved marketing results and competitive advantage. With 16,000+ employees, Merkle is headquartered in Columbia, Maryland, with additional offices in the US, Europe, and Asia. In 2016, the agency joined the Dentsu Aegis Network.
As an Associate Director of Analytics Strategy and Transformation, you will develop strategic and tactical evaluations of a client's current state across digital media, data strategy, analytics, and customer experience. Sitting within our Digital Business Transformation group, you will deliver assessments and recommendations that help clients navigate a changing ecosystem, including AI and privacy readiness, discoverability, and evolving AdTech/MarTech, while positioning stakeholders to drive meaningful change. This is an exciting strategic role that drives thought leadership and high-end consulting services for our clients. Successful candidates typically bring agency, consulting, or related experience in digital marketing, analytics, data strategy, and/or MarTech solutions, including experience developing strategic evaluations, analyzing and sizing opportunities, and synthesizing business objectives and marketing capabilities.

Requirements

• 5+ years of digital data, analytics, marketing technology, or related experience in a media agency, consulting firm, AdTech/MarTech organization, in-house marketing team, or similar environment
• 3+ years of client advisory, customer success, account management, or program management experience
• Demonstrated experience applying digital marketing principles, platforms, technologies, and tactics across channels, including social media, programmatic and connected TV (CTV), search (SEM/SEO/GEO), email marketing, and analytics
• Ability to work with technical and non-technical client teams to develop solution designs and requirements
• Strong communication, presentation, and storytelling skills, with the ability to tailor messages for technical and non-technical audiences

Nice To Haves

• Experience with or the ability to quickly learn advanced digital marketing capability solutions, such as identity management platforms, data clean rooms, customer data platforms, and AI analytics capabilities

Responsibilities

• Managing analytics transformation initiatives for clients through long-term, multi-phase programs
• Conducting thorough audits and assessments of digital marketing and analytics infrastructure, processes, strategies, and readiness to expand
• Evaluating clients' AI analytics readiness, including data foundations, governance, and organizational capacity to adopt AI-driven measurement and insights
• Analyzing data collection methods, technology stack, and data quality to gauge effectiveness and identify areas for improvement
• Developing and delivering transformation priorities and roadmap objectives, including outlining timelines, milestones, and resource requirements that cover a broad range of digital activation and measurement strategies:
• Synthesizing transformation priorities and presenting recommendations to cross-functional teams, including Marketing, IT, Data Strategy, Analytics, Agency Partners, and Executive Leadership
• Collaborating across teams to shape digital experience analytics strategy, with a strong grasp of the tactics (site, app, and customer journey data) that drive optimization and personalization
• Articulating how privacy-enhanced technologies (data clean rooms, consent management platforms, server-side technology, etc.) and addressable activation (identity targeting, closed ecosystems, RMNs, etc.) align to future client objectives
• Connecting data strategy, audience creation, media activation, measurement, creative and customer experience within the transformation plan
• Collaborating with stakeholders to communicate transformation initiatives’ vision, objectives, and benefits to gain organizational buy-in
• Ensuring alignment with industry best practices, emerging trends, and regulatory requirements (e.g., GDPR, CCPA).
• Delivering ongoing consulting guidance to clients within retainer or project work
• Delivering thought leadership through webinars, blog posts, QBRs, and industry publications
• Developing relationships with current and potential clients by sharing thought leadership POVs and identifying project opportunities to pursue

Benefits

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed