Associate Director, Analytics Strategy and Transformation

dentsu•USA - Remote - Colorado, NV

2d•$94,000 - $150,000•Remote

About The Position

The Associate Director of Analytics Strategy and Transformation develops strategic and tactical evaluations of clients’ current states across digital media, data strategy, analytics, and customer experience. As part of the Digital Business Transformation group, the role delivers assessments and recommendations to help clients navigate changes in the ecosystem, including AI and privacy readiness, discoverability, and evolving AdTech and MarTech, and positions stakeholders to drive meaningful change. The role also contributes thought leadership and high-end consulting services. The position manages client analytics transformation programs, assesses digital marketing and analytics infrastructure and readiness, and develops transformation priorities and roadmaps. It connects data strategy, audience creation, media activation, measurement, creative, and customer experience, while advising clients on digital experience analytics and privacy-enhanced technologies. The role provides ongoing consulting, communicates recommendations to client stakeholders, and develops relationships and project opportunities through thought leadership. Remote candidates based in the continental United States are welcome. Employees within commuting distance of a designated hub office are expected to work in the office three days per week, except Los Angeles employees, who are expected to work in the office two days per week. Employees outside commuting distance may be designated remote depending on the role and business needs, and employees may need to attend an office to meet company or client needs. The position is full-time and permanent. The annual salary range is $94,000–$150,000.

Requirements

At least 5 years of experience in digital data, analytics, marketing technology, or a related area in a media agency, consulting firm, AdTech/MarTech organization, in-house marketing team, or similar environment.
At least 3 years of client advisory, customer success, account management, or program management experience.
Demonstrated experience applying digital marketing principles, platforms, technologies, and tactics across channels, including social media, programmatic and connected TV, search (SEM/SEO/GEO), email marketing, and analytics.
Ability to work with technical and non-technical client teams to develop solution designs and requirements.
Strong communication, presentation, and storytelling skills, with the ability to tailor messages for technical and non-technical audiences.

Nice To Haves

Experience with, or ability to quickly learn, advanced digital marketing capability solutions such as identity management platforms, data clean rooms, customer data platforms, and AI analytics capabilities.

Responsibilities

Manage client analytics transformation initiatives through long-term, multi-phase programs.
Conduct audits and assessments of digital marketing and analytics infrastructure, processes, strategies, and readiness to expand.
Evaluate clients’ AI analytics readiness, including data foundations, governance, and organizational capacity to adopt AI-driven measurement and insights.
Analyze data collection methods, technology stacks, and data quality to assess effectiveness and identify areas for improvement.
Develop and deliver transformation priorities and roadmap objectives, including timelines, milestones, and resource requirements across digital activation and measurement strategies.
Synthesize transformation priorities and present recommendations to cross-functional teams, including Marketing, IT, Data Strategy, Analytics, agency partners, and executive leadership.
Collaborate across teams to shape digital experience analytics strategy, including tactics involving site, app, and customer journey data for optimization and personalization.
Explain how privacy-enhanced technologies and addressable activation approaches align with future client objectives.
Connect data strategy, audience creation, media activation, measurement, creative, and customer experience within transformation plans.
Communicate transformation initiatives’ vision, objectives, and benefits to stakeholders to gain organizational buy-in.
Ensure alignment with industry best practices, emerging trends, and regulatory requirements such as GDPR and CCPA.
Provide ongoing consulting guidance to clients through retainer or project work.
Deliver thought leadership through webinars, blog posts, QBRs, and industry publications.
Develop relationships with current and potential clients by sharing thought leadership points of view and identifying project opportunities.