Associate Director, Access Marketing

Takeda•Cambridge, MA

11d•Hybrid

About The Position

This role will report to the Head of FTP Access Marketing and support development and execution of access and reimbursement marketing strategies. You will be responsible for reimbursement marketing strategies for Takeda’s immune globulin (IG) portfolio across payer, specialty pharmacy, institutional, and site-of-care settings. This hybrid role is based in Cambridge, MA, works cross-functionally within approved Standard Operating Procedures (SOPs) and requires collaboration across Market Access, Channel and Value Marketing, Sales, Medical, Analytics, Finance, and Patient & Market Access teams. You will also partner with the Launch Lead for upcoming product launches to drive launch excellence in access. All interactions are always within label and consistent with Commercial compliance, legal, and regulatory guidelines.

Requirements

Bachelor’s degree required; MBA, MPH, or related advanced degree preferred.
7+ years of biopharmaceutical experience spanning product marketing, field sales, medical/clinical, managed markets, or access marketing roles.
Strong understanding of payer/PBM economics, benefit design, and U.S. healthcare reimbursement pathways.
Experience developing and executing access marketing strategies for specialty or biologic products; rare disease experience preferred.
Demonstrated analytical, project management, and planning skills with the ability to manage multiple initiatives under tight timelines.
Proven ability to lead and influence cross-functional teams.
Strong written and verbal communication skills, with the ability to present strategies and insights to internal and external audiences.
Financial acumen including budget management, resource allocation, and strategic prioritization.
Ability to travel up to 25%.

Nice To Haves

MBA, MPH, or related advanced degree preferred.
rare disease experience preferred.

Responsibilities

Understand patient and healthcare provider (HCP) unmet needs for the FTP therapeutic areas, product reimbursement, access, and value perception versus competitor programs.
Support and refine sustainable access marketing strategies and recommendations for in-line and future products to ensure franchise and field alignment.
Create and maintain branded and unbranded access and reimbursement resources for account-facing teams, including Field Access Managers (FAMs) and Therapeutic Area Educators (TAEs).
Build an integrated access marketing approach across the healthcare ecosystem, including payers, pharmacy benefit managers (PBMs), specialty pharmacies, integrated delivery networks (IDNs)/health systems, distribution, and institutional customers.
Partner with Patient and Market Access (PAMA) teams (Managed Markets, Specialty Pharmacy, Channel Strategy, Patient Access Operations) to incorporate and cross-share FTP portfolio access perspectives.
Refine access strategies across Primary Immunodeficiency (PI) and Neuromuscular (NM) therapeutic areas (TAs) to ensure alignment with brand objectives and evolving customer needs.
Anticipate and respond to evolving payer controls and channel influence while enabling field pull-through and protecting coverage.
Develop KPIs, metrics, and measurement plans to assess access strategy effectiveness and guide adjustments.
Educate internal partners on payer and site-of-care landscapes, channel partnership dynamics, and unmet market needs.
Contribute to annual brand planning and advertising and promotion (A&P) budgeting processes to ensure access requirements are embedded across stakeholder groups.
Collaborate with Patient Access Operations, Market Access and Channel Strategy, Brand Marketing, Managed Markets, Medical Affairs, and Sales/Account teams to align access messaging and tactical execution.
Lead or support dashboards and performance reporting for regional and national access initiatives, SP programs, and contracting performance.