Associate Marketing Director

Higginbotham•Lehi, UT

About The Position

The Associate Marketing Director supports the Marketing Director in leading the content function for brands and specialty programs. This role bridges strategy and execution, overseeing day-to-day content operations while ensuring high-quality, brand-aligned deliverables across all marketing channels. This position partners closely with Digital Marketing, Program Management, and Marketing Automation teams and serves as the primary operational lead for the content team—driving workflow efficiency, maintaining editorial standards, and executing content strategies that support broader marketing objectives.

Requirements

5–8 years of experience in content marketing, marketing communications, or a related field, with at least 2 years in a supervisory or team lead role.
Demonstrated experience managing or mentoring a content team, including workload distribution, feedback, and professional development.
Strong writing and editorial skills, with the ability to review and elevate content across formats and channels.
Bachelor’s degree in Marketing, Communications, Business, or a related field required, advanced degree preferred.
Experience in B2B, service-based, or regulated industries preferred; Property & Casualty experience is a plus.
Proven ability to manage multiple projects and competing priorities while supporting a high-output team.
Ability to Analyze and Solve Problems: Skill in recognizing challenges, exploring options, and implementing effective solutions in a timely manner
Attention to Detail: A strong focus on completing tasks and projects accurately and thoroughly
Communication Skills: Capable of expressing ideas clearly in both verbal and written forms and engaging with various audiences
Timely Task Completion: Ability to finish tasks and projects efficiently, managing resources and priorities effectively
Team Collaboration: Willingness to work together with others, promoting teamwork and supporting shared goals
Client Focus: Dedication to understanding and addressing the needs of clients and stakeholders to ensure their satisfaction
Dependability: Acknowledgment of the importance of being present and punctual.
Creative Thinking: Openness to suggesting new ideas and methods to improve processes and outcome
Organizational Skills: Capability to prioritize tasks and manage multiple projects simultaneously
Adaptability: Willingness to adjust to changing situations and priorities, showing resilience in a dynamic work environment
Experience with content management systems (CMS), SEO tools, and content analytics platforms.
Familiarity with CRM and marketing automation platforms (e.g., HubSpot, Salesforce).
Proficiency with project management and collaboration tools (e.g., Asana, Microsoft Office, Google Workspace, or similar platforms).

Nice To Haves

Advanced degree preferred.
Property & Casualty experience is a plus.
Property & Casualty license preferred, or willingness to obtain within a designated timeframe with company support.
Completion of relevant training or coursework as determined by the company upon hire.

Responsibilities

Manage day-to-day workflow, priorities, and deadlines of the content team to ensure consistent, high-quality
Assign and oversee content projects across team members, providing clear direction, feedback, and editorial guidance.
Monitor team capacity and proactively address resource needs or workflow bottlenecks.
Support onboarding, training, and ongoing development of content team members.
Provide final review and approval for day-to-day content deliverables, escalating strategic decisions as needed.
Maintain and enforce editorial standards, brand voice, and content quality across all channels.
Oversee editorial calendars and content schedules, ensuring alignment with campaign timelines and business priorities.
Contribute to the development and evolution of content strategy, including messaging frameworks, audience targeting, and channel optimization.
Monitor and analyze content across formats, using data-driven insights to refine strategy and improve outcomes.
Write, edit, and optimize content across formats, including websites, landing pages, blogs, email campaigns, digital ads, print collateral, and partner materials.
Serve as the liaison between the content team and internal stakeholders, including Digital Marketing, Marketing Automation, and Program Management.
Partner with subject matter experts, designers, and program teams to ensure content accuracy and alignment with products and value propositions.
Ensure content deliverables support integrated campaign execution and delivered on time and to specification.
Represent the content function in cross-departmental meetings, provide updates on priorities, timelines, and team capacity.
Directly supervises members of the content team, including responsibility for hiring, onboarding, training, and performance management.
Establishes clear performance expectations and provides ongoing coaching, feedback, and development to support both individual growth and team effectiveness.
Conducts regular performance evaluations and partners with the Marketing Director on decisions related to compensation, promotions, and corrective actions.
Oversees workload distribution to ensure appropriate resource allocation and alignment with business priorities.
Fosters a collaborative, accountable, and high-performing team environment aligned with company values, while identifying skill gaps and implementing training or process improvements as needed.
Fulfills supervisory responsibilities in accordance with the organization’s policies and applicable laws.