Director, Market Access Marketing

Sarepta Therapeutics•Cambridge, MA

4d•Hybrid

About The Position

The Director, Market Access Marketing is a results-driven leader responsible for shaping and executing US reimbursement and payer access strategies. This critical leadership role ensures products are optimally positioned for coverage, reimbursement, and adoption across national and regional payer landscapes. Success in this role requires a deep understanding of the complex US healthcare landscape, including commercial, self-funded, and Medicaid reimbursement pathways. Operating in a highly matrixed environment, this cross-functional leader will collaborate closely with teams across HEOR, Market Access, Medical Affairs, Marketing, Finance, National Accounts, and Business Operations to deliver integrated and impactful market access marketing strategies.

Requirements

Bachelor’s Degree required, MBA/MS or other graduate degree preferred
Minimum 10 years of relevant experience in biotech industry, preferably in orphan diseases
Prefer at least 3 years of pharmaceutical industry experience working in brand management/marketing/market access
Strong understanding of typical functions and procedures
Possesses recent experience in the successful commercialization of specialty therapies, preferably in the rare disease space
Demonstrated understanding of healthcare regulatory and enforcement environments, specifically in orphan or rare disease
Demonstrated history of successful collaboration with cross-functional teams
Extensive experience in shaping market access strategies, developing brand plans and payer marketing tools (such as value proposition decks), informing HEOR data strategies, and supporting field market access teams
Previous experience launching buy-and-bill products
Ability to work independently and manage multiple projects with initiative, including project planning and prioritizing competing demands
Experience developing and managing promotional budgets and overseeing third-party vendors
Proven ability to establish and sustain trusted relationships with internal partners and to work effectively in teams
Demonstrated ability to work in a fast-paced, highly visible, and dynamic environment is critical; able to work effectively in the face of ambiguity and incomplete information
Excellent written, verbal, and presentation communication skills, strong interpersonal influencing and prioritization abilities, and proven capacity to influence within matrixed organizations, including influencing without authority
Creative problem-solving abilities, strategic vision, and the ability to explore innovative approaches in an evolving landscape
Ability to quickly forge strong partnerships with both internal and external partners
Ability to influence and lead across functions, as well as operate in a matrix environment
Strong patient-focused mindset is required
Strategic thinking combined with the ability to execute to achieve operational excellence in the face of challenging goals
Knowledge of market and competitive environment

Nice To Haves

MBA/MS or other graduate degree preferred

Responsibilities

Develop and execute the US Payer, Access & Reimbursement marketing strategy for the entire Sarepta portfolio, including the PMO franchise, gene therapy products, and SiRNA franchise through identification and analysis of key market dynamics, development of critical tactical initiatives, and robust long-term planning for future Sarepta needs
Develop compelling value propositions and the payer messaging platform working cross-functionally with Medical Affairs and Health Economics and Outcomes Research (HEOR) that address the unique clinical benefit and economic impact of Sarepta's therapies and effectively position Sarepta products within the RNA and gene therapy marketplace
Synthesize and provide payer, access, and reimbursement strategic recommendations to executive leadership, leveraging deep understanding of the complex reimbursement landscape, including benefit design (pharmacy vs. medical benefit), prior authorizations, appeals processes, coding, and site-of-care regulations for specialty and infused therapies
Serve as core member and contributor to the Commercial Strategy, Marketing, and Diagnostics Leadership team as well as individual brand teams
Collaborate with cross functional partners (i.e. Directors of National Accounts Leadership, Directors of Market Access and Reimbursement Leadership) to gain organizational alignment and seamless execution of key payer and reimbursement strategies
Oversee strategic partners / vendors to ensure execution on agreed timelines, budget, and deliverables executed in accordance with Sarepta’s compliance and regulatory policies
Lead the review process for access-related promotional materials and manage workflow to ensure compliance with medical, legal, and regulatory standards
Effectively train and pull-through field-facing promotional materials with relevant field teams
Manage Market Access Marketing team budget
Support additional Commercial and U.S. Marketing Team initiatives
Build, lead, and develop a Market Access Marketing Team aligned with company growth trajectory
Establish strong relationships and develop collaborative partnerships with key stakeholders in the field