Associate Digital Marketing Specialist

Banner Engineering • Plymouth, MN

12h • Onsite

About The Position

As the Associate Digital Marketing Specialist within the corporate Marketing team, this role is responsible for authoring and maintaining high impact web experiences that support product launches, campaigns, and key product content across Banner Engineering’s digital ecosystem. This person ensures content is accurate, structured, and aligned with brand standards while supporting both domestic and international sites.

Success in this role requires strong judgment in how content is organized, implemented, and optimized within AEM (Adobe Experience Manager). This includes working within Banner’s existing components, templates, and tagging structure to deliver effective, scalable digital experiences. The role also supports multilingual content needs, ensuring content is properly prepared, translated, and deployed across regional sites.

This person will contribute to an established digital launch process, partnering with Developers, UX and Visual Designers, Videographers, Regional Marketing teams, and Copywriters to build, refine, and evaluate web experiences that improve performance and usability.

This position reports to the Digital Marketing Manager / UX Designer.

Requirements

• Bachelor’s degree in communications, marketing, graphic design, or related field
• 1-3 years' experience in a digital marketing realted role
• Experience working in Content Management Systems such as Adobe Experience Manager, WordPress, or similar
• Proficiency in webpage authoring, digital asset management, component libraries, tagging, and multilingual content
• Experience working with product stakeholders and IT teams using Microsoft Teams for collaboration and Jira for Agile project tracking and ticket management
• Ability to identify issues and take initiative to resolve with limited direction
• Ability to learn and adapt to new platforms and workflows for content publishing and translation
• Strong ownership of execution with the ability to assess, prioritize, and improve digital content decisions
• Collaborative mindset with the ability to work effectively across functions and regions
• Strong attention to detail and organizational skills
• Ability to manage multiple priorities across projects and timelines

Nice To Haves

• Familiarity with user interface design and best practices
• Experience with a second language
• Basic understanding of SEO/GEO strategies

Responsibilities

• Author, update, and maintain pages in the AEM content management system that support product launches, campaigns, and marketing initiatives
• Ensure content is accurate, well structured, and aligned with SEO and GEO best practices to improve visibility and performance
• Apply consistent use of components, templates, tags, and digital assets to create scalable and maintainable pages
• Evaluate and refine content implementation decisions to improve usability, engagement, and overall site performance
• Maintain multilingual content workflows, ensuring content is prepared, translated, and deployed accurately across regional sites while maintaining consistency
• Collaborate with international teams and translation partners to maintain quality and efficiency in localized content
• Partner with the UX Designer by supporting research and contributing to the development of new components and website features
• Support the Banner brand through thoughtful execution of layout, visuals, and minor design updates including graphics and icons
• Support social media campaigns by editing Canva assets, ensuring content is formatted, on brand, and ready for publishing across platforms
• Assist with website testing, including regression and user acceptance testing, within an Agile workflow
• Manage translation quotes, coordinating with Marketing, product stakeholders, and IT resources
• Improve site search experience by maintaining keyword associations and ensuring users can easily find relevant content
• Assist with monitoring site health and performance, including Core Web Vitals, search rankings, and analytics, and take action on identified issues
• Support internal translation resources and workflows
• Other duties as assigned

Benefits

• 401(k) with match
• Student Loan 401(k) match program
• Medical, Dental, and Vision Insurance Plans
• HSA (Health Savings Account) with company contribution
• Paid Time Off (PTO)
• Sales and Profit Sharing Eligibility
• Flexible work hours
• Life Insurance
• Paid Parental Leave
• Pet Insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 501-1,000 employees