Associate, Digital Marketing & Fundraising

WNET•Worldwide Plaza New York, NY

2d•Hybrid

About The Position

Reporting to the Senior Director, Digital Marketing & Fundraising, the Associate, Digital Marketing & Fundraising contributes to the strategic direction of The WNET Group’s digital marketing and fundraising efforts with an emphasis on the organization’s digital campaigning and engagement programs. Responsibilities include but are not limited to : Assist with the operational support of WNET’s digital fundraising program, participating with the team on strategy and best practices meetings and offerings; Assist with the operational support of WNET’s e-newsletters; Serve as an educational and support liaison for Marketing Cloud, the platform of record for WNET’s email marketing efforts. In this role, the Associate will assist with the training program for WNET email producers, reviewers and general staff that provides a technical guide to the email marketing function, alongside advocating for email program best practices; Work collaboratively with the Digital Marketing and Fundraising team in developing WNET Journeys via Marketing Cloud – personalized cultivation tracks; The Digital Marketing and Fundraising Associate will be called upon to research and advise on technical issues surrounding both donor and constituent support and the constituent user experience; Additional responsibilities as assigned. Qualified candidates will be highly organized with the ability to handle multiple projects and priorities while coordinating workflow in a deadline-driven and service-focused environment. In addition, candidates will need effective interpersonal skills including ability to maintain professional relationships with a range of groups, volunteers and associates both in person and by writing/phone.

Requirements

Highly organized with the ability to handle multiple projects and priorities while coordinating workflow in a deadline-driven and service-focused environment
Effective interpersonal skills including ability to maintain professional relationships with a range of groups, volunteers and associates both in person and by writing/phone
A minimum of one year of experience working on digital campaigns and/or online marketing
Working knowledge of HTML, CSS and SEO
Solid Microsoft Office and Adobe Creative Suite skills
Experience working with nonprofit membership databases

Nice To Haves

Experience working content management systems
Experience working with CRMs (like EveryAction and Salesforce’s Marketing Cloud)

Responsibilities

Assist with the operational support of WNET’s digital fundraising program, participating with the team on strategy and best practices meetings and offerings
Assist with the operational support of WNET’s e-newsletters
Serve as an educational and support liaison for Marketing Cloud, the platform of record for WNET’s email marketing efforts
Assist with the training program for WNET email producers, reviewers and general staff that provides a technical guide to the email marketing function, alongside advocating for email program best practices
Work collaboratively with the Digital Marketing and Fundraising team in developing WNET Journeys via Marketing Cloud – personalized cultivation tracks
Research and advise on technical issues surrounding both donor and constituent support and the constituent user experience
Additional responsibilities as assigned