Lifecycle Marketing Fundraising Manager

Breast Cancer Research Foundation•New York City, NY

17h•Hybrid

About The Position

The Breast Cancer Research Foundation (BCRF) is seeking a Lifecycle Marketing & Fundraising Manager to join its Marketing & Communications team. This role, reporting to the Associate Director, Digital Marketing, is responsible for leading efforts to deepen donor engagement, improve retention, and maximize lifetime value. The manager will focus on guiding donor journeys across their lifecycle, from acquisition to reactivation, through integrated marketing and fundraising campaigns. Email will be the primary channel, supported by direct mail, paid social media, and SMS. This position is based in New York, New York, with BCRF requiring staff to work on-site a minimum of three days per week.

Requirements

At least 4 years of experience in lifecycle, retention, or email marketing and fundraising, preferably in a nonprofit or fundraising-focused role.
Prior experience across multiple fundraising and communications channels, including, but not limited to email, social media, and SMS.
Strong knowledge of email marketing platforms is required.
Experience with marketing automation, segmentation, and campaign analytics.
Excellent copywriting and editing skills with a keen sense of how to motivate action through email.
Ability to analyze performance data and translate insights into actionable improvements.
Strong project management skills and attention to detail.
Superior oral and written communication skills, able to express the mission of BCRF with clarity and passion.
Mission-aligned, collaborative, and comfortable working cross-functionally.
Proficiency with donor databases, Raiser’s Edge/NXT preferred.
Familiarity with fundraising best practices and donor stewardship.
Experience with SMS or direct mail campaign integration.
Proficiency with Microsoft Office.

Nice To Haves

Production, testing, and deployment skills are a plus.

Responsibilities

Develop and execute lifecycle marketing strategies that support donor retention, reactivation, and increased giving.
Launch and grow the sustainer program in partnership with BCRF’s Development team and integrated agency.
Lead the signature event email program in partnership with BCRF’s internal Development team and agency partners, including QA, segmentation, deployment, and reporting.
Own and optimize BCRF’s holistic email marketing program, inclusive of welcome series, stewardship journeys, impact updates, appeals, and re-engagement campaigns.
Build and maintain automated marketing workflows to move supporters through the donor funnel.
Partner with MarComms, Development, and Agency Partner teams to support multi-channel fundraising campaigns, integrating email, direct mail, paid social media, and SMS where appropriate.
Conduct regular A/B testing and performance analysis to improve campaign effectiveness and donor retention.
Collaborate with internal BCRF team and agency partner on content strategy, ensuring all messaging is mission-aligned, donor-centric, and compelling across segments.
Work with internal Data and CRM teams to create dynamic segments based on donor behavior, giving history, engagement, and demographics.
Set and track KPIs, including open and click-through rates, conversion, retention, churn, and donor lifetime value.
Stay informed on nonprofit fundraising trends and best practices in email marketing and supporter engagement.

Benefits

Medical, dental and vision coverage from the first day of employment
Contributions to a health reimbursement account or health savings account
Pre-tax Commuter Transit
Flexible Spending Account
Health Savings Account
Dependent Care Account
401K, with up to a 5% match each pay period
Paid parental leave offering 18 weeks of 100% paid leave for a birthing parent and 12 weeks 100% paid leave for non-birthing parent
15 days of annual vacation time, increasing with length of service
7 days of annual paid sick time
Paid holidays
BCRF wide half days
Summer Fridays