Digital Marketing Associate

VSP Vision Care•Cynthian, OH

2d•$58,656 - $92,328•Onsite

About The Position

This role is involved in strategies, solutions, and execution to improve the usability, design, content, and conversion rates of online and eCommerce assets. The associate will be responsible for ongoing website development, enhancements, and run-the-business maintenance of enterprise and Lines of Business (LOB) websites. They will partner with Web development professionals while contributing to high-traffic, high-profile websites and work with User Experience team members through the stages of design, development, QA testing, implementation, and maintenance. The role requires adherence to best practices for maintaining front-end code, translating user experience descriptions into cross-browser compatible front-end code, and providing web development consultation to other departments. The associate will serve as the publisher of a website or page, accountable for accurate content and language, and incorporate search engine optimization (SEO) tactics into content management support. They will also gather information for needs assessments and support the development of objectives and timelines for web projects, implement and maintain webpage graphics, and maintain themes, styles, and images for websites.

Requirements

Bachelor's degree in New Media, Visual Communications, Design, Marketing, Business or related field or equivalent experience.
2+ years professional experience in Digital Media production with some experience in Internet technologies, development and support.
Experience with audio, video and other multi-media formats.
Art Direction experience in both print and digital media.
Strong skills in Adobe Creative Suite products such as Premiere Pro, After Effects, Illustrator and Photoshop.
Ability to work with a high sense of urgency, handling multiple priorities, changing deadlines and constant interruption.
Ability to multi-task effectively.
Experience working on and leading cross-department relationships to accomplish design projects.
Excellent presentation and conceptual skills.
Exposure to application interface and online advertisement design.
A broad knowledge of current design trends and techniques for web.
Understanding of Web site priorities, product development, audience needs, site traffic and page views.
Regularly exercises discretion and independent judgment in the performance of job duties.

Nice To Haves

Experience in email marketing strategy or marketing automation/communications strategy.
Hands-on experience with marketing automation and email platforms, including segmentation, campaign setup, QA, deployment support, troubleshooting, and performance monitoring; Eloqua strongly preferred.
Strong understanding of email marketing best practices, including deliverability, suppression logic, audience targeting, testing, personalization, and campaign optimization.
Ability to analyze campaign performance and translate data into actionable insights, recommendations, and future-state strategy.
Experience serving as a strategic business partner to cross-functional stakeholders, aligning priorities, gathering requirements, and helping deliver scalable marketing automation solutions.
Strong project management, communication, and presentation skills, with the ability to manage multiple initiatives, document decisions, track action items, and present updates or recommendations to stakeholders.

Responsibilities

Improve usability, design, content, and conversion rates of online and eCommerce assets.
Perform ongoing web site development, enhancements, and run-the-business maintenance of enterprise and LOB websites.
Partner with Web development professionals on high-traffic, high-profile websites.
Collaborate with User Experience team members through design, development, QA testing, implementation, and maintenance stages.
Adhere to best practices for maintaining front-end code.
Translate user experience descriptions into cross-browser compatible front-end code.
Provide web development consultation to other departments.
Serve as the publisher of a website or page, ensuring accurate content and language.
Incorporate search engine optimization (SEO) tactics into website content management support.
Gather information for needs assessments and support the development of objectives and timelines for web projects.
Implement and maintain webpage graphics, themes, styles, and images for websites.
Develop and execute email marketing strategies and marketing automation/communications strategies.
Translate business needs into targeted campaign strategies and recommendations.
Manage segmentation, campaign setup, QA, deployment support, troubleshooting, and performance monitoring for marketing automation and email platforms.
Analyze campaign performance and translate data into actionable insights, recommendations, and future-state strategy.
Serve as a strategic business partner to cross-functional stakeholders, aligning priorities, gathering requirements, and helping deliver scalable marketing automation solutions.
Manage multiple initiatives, document decisions, track action items, and present updates or recommendations to stakeholders.