Associate Design Director, Social, MAC
About The Position
The Associate Design Director, Social will partner closely with the Director of Social Creative to shape and execute M·A·C’s global social media strategy and creative vision. The role leads social content development for new product launches, concepts and executes social-first campaigns, and develops evergreen content strategies across key social channels. The successful candidate creates elevated, distinctive work that feels native to each platform and collaborates with Editorial, Brand Image, Production, Consumer Engagement, Digital and Artistry to keep social creative strategically aligned and visually cohesive with the broader brand ecosystem. This is a hands-on creative role involving both lo-fi social content and high-production photo and video shoots. The Associate Design Director will concept and direct projects and, as needed, personally design, film, edit and build social creative. The position also manages and mentors a small team of designers, oversees social production, and guides creative execution from concept through final delivery while maintaining a consistent visual and editorial point of view across M·A·C’s global social channels.
Requirements
- At least 5 years of design experience, including proven experience leading and directing on set.
- Beauty experience, with a strong understanding of makeup and Artistry.
- Experience directing photo and video shoots with celebrity talent.
- Portfolio demonstrating social-first creative thinking, hands-on design and editing, beauty-related creative direction, short-form video, and both lo-fi and high-production content.
- Strong understanding of social campaign planning, content sequencing and cadence development across global and regional channels.
- Ability to interpret social performance data and apply insights to creative development and optimization.
- Exceptional visual taste and a strong point of view across beauty, fashion, entertainment and culture.
- Deep understanding of global social platforms, the digital media landscape and emerging platform tools.
- Proficiency in Adobe Creative Suite, Keynote, PowerPoint and Figma.
- Working knowledge of After Effects and basic video editing.
- Experience using social publishing and scheduling tools, including platforms such as Dash Hudson.
- Strong communication and presentation skills, including the ability to articulate creative direction and collaborate across business, creative and technical teams.
- Strong organizational and prioritization skills, with the ability to manage multiple workstreams and collaborate across disciplines.
- Comfort working in a fast-paced, highly collaborative environment.
Nice To Haves
- BA or BFA preferred.
Responsibilities
- Collaborate with the Director of Social Creative to develop social-first campaigns for new product launches and equity initiatives that elevate M·A·C’s brand, drive engagement and reach new audiences.
- Work with Designers and Video Editors on projects and independently design, film, edit and produce social assets for global 360 campaigns, particularly for Instagram and TikTok.
- Oversee creative development, pre-production, production and post-production for assigned campaigns.
- Lead and art direct lo-fi and high-production photo and video shoots, ensuring strong visual expression, clear creative direction and social-first execution.
- Partner with Consumer Engagement and the Social Editor to develop earned TikTok concepts for high-priority campaigns.
- Collaborate with the Audience team on asset development, cadence planning, performance insights and benchmarking to optimize campaigns.
- Partner with Editorial to maintain consistent social tone of voice, including writing and refining on-brand, engaging, platform-native captions.
- Support community engagement and commenting across select platforms.
- Extend TikTok and Instagram strategy across M·A·C’s broader digital ecosystem and key brand touchpoints.
- Develop and oversee owned social content briefs for M·A·C makeup artists, external creators, regional channels and celebrity ambassadors.
- Communicate creative direction and design requirements to Designers, Video Editors and cross-functional partners throughout production.
- Identify and introduce emerging talent, creators, vendors and agencies for social asset creation and campaigns.
- Stay current on industry, cultural and platform trends, including emerging technologies.
- Manage and mentor a small team of designers and guide creative execution from concept through final delivery.
Benefits
- Eligible employees may receive medical, dental and vision insurance.
- Wellness and family support programs.
- Life and disability insurance.
- Retirement savings plans.
- Paid leave programs.
- Education-related programs.
- Paid holidays and vacation time.
- Highly competitive bonus program with the possibility for overachievement based on performance and company results.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
