Associate CoBrand Acquisition Program Manager - Campaign Manager
About The Position
Blend is seeking an Associate CoBrand Acquisition Program Manager to support its growth and expansion. This contractor will own end-to-end planning, execution, and performance of credit card acquisition campaigns for a client’s Rewards co-brand program. The role manages campaign calendars and briefs, coordinates with creative, analytics, legal, compliance, and the issuing bank partner, and monitors applications, approvals, and new accounts to support acquisition goals for a multi-billion-dollar product. The contractor provides regular status and performance reporting to CoBrand leadership and the issuing bank partner. The role is based in Dallas, Texas, with a hybrid schedule of four days a week. It is a 12-month consulting role. The position is not eligible for immigration sponsorship.
Requirements
- High school diploma or GED.
- Intermediate-level, fully functioning broad knowledge of consumer acquisition and channel marketing.
- Experience with campaign management and execution.
- Experience with digital marketing, including online, email, and/or direct mail.
- Experience with marketing performance measurement and reporting.
- Knowledge of acquisition and channel marketing, including digital, app, email, and direct mail campaigns.
- Knowledge of financial services and/or the credit card industry.
- Campaign and project management skills, including managing timelines, dependencies, and multiple stakeholders.
- Proficiency in Microsoft Excel and PowerPoint for reporting and presentations.
- Clear written and verbal communication skills with internal teams and external partners.
- Ability to organize and prioritize multiple campaigns while maintaining attention to detail.
- Ability to build relationships and gain alignment toward shared acquisition goals.
Responsibilities
- Manage end-to-end acquisition campaigns across digital, email, inflight/airport, call center, and direct mail channels, from intake and briefing through launch.
- Maintain the acquisition campaign calendar, timelines, and deliverables, ensuring milestones, approvals, and in-market dates are met.
- Support creative briefings for acquisition campaigns and tests, clearly communicating business goals, offer details, campaign KPIs, and legal and partner guidance.
- Coordinate campaign approvals and offer setup with the issuing bank partner, legal, and compliance teams, tracking open items through resolution.
- Prepare campaign status updates and results readouts for the CoBrand team.
- Identify process improvements and document campaign playbooks to streamline execution and increase speed to market.
- Perform other job duties as directed by the employee’s leaders.
Benefits
- Health insurance
- Vision insurance
- Dental insurance
- 401(k) plan
- Life insurance
- Employee assistance programs
- Paid time off
- Paid holidays
- Commuter benefits
- Flexible spending accounts
- Disability insurance
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What This Job Offers
Career Level
Entry Level
Education Level
High school or GED
