Associate CoBrand Acquisition Program Manager - Campaign Manager
About The Position
Blend is seeking an Associate CoBrand Acquisition Program Manager to manage end-to-end planning, execution, and performance of credit card acquisition campaigns for a client’s Rewards co-brand program. The role coordinates campaign calendars, creative, analytics, legal, compliance, and the issuing bank partner, and monitors campaign applications, approvals, and new accounts to support acquisition goals. This is a 9-month consulting role based in Dallas, Texas, with a hybrid schedule of four days per week. The role provides regular status and performance reporting to CoBrand leadership and the issuing bank partner.
Requirements
- High school diploma or GED.
- Intermediate-level, broad working knowledge of consumer acquisition and channel marketing.
- Experience in campaign management and execution.
- Experience in digital marketing, including online, email, and/or direct mail.
- Experience in marketing performance measurement and reporting.
- Knowledge of acquisition and channel marketing, including digital, app, email, and direct mail campaigns.
- Knowledge of financial services and/or the credit card industry.
- Campaign and project management skills, including managing timelines, dependencies, and multiple stakeholders.
- Proficiency in Microsoft Excel and PowerPoint for reporting and presentations.
- Clear written and verbal communication with internal teams and external partners.
- Ability to organize and prioritize multiple campaigns while maintaining attention to detail.
- Ability to build relationships and gain alignment toward shared acquisition goals.
Responsibilities
- Manage end-to-end acquisition campaigns across digital, email, inflight/airport, call center, and direct mail channels, from intake and briefing through launch.
- Maintain the acquisition campaign calendar, timelines, and deliverables, ensuring milestones, approvals, and in-market dates are met.
- Support creative briefings for acquisition campaigns and tests by clearly communicating business goals, offer details, campaign KPIs, and legal and partner guidance.
- Coordinate campaign approvals and offer setup with the issuing bank partner, legal, and compliance teams, tracking open items through resolution.
- Prepare campaign status updates and results readouts for the CoBrand team.
- Identify process improvements and document campaign playbooks to streamline execution and increase speed to market.
- Perform other job duties as directed by the employee's leaders.
Benefits
- Health insurance
- Vision insurance
- Dental insurance
- 401(k) plan
- Life insurance
- Employee assistance programs
- Paid time off
- Paid holidays
- Commuter benefits
- Flexible spending accounts
- Disability insurance
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What This Job Offers
Career Level
Entry Level
Education Level
High school or GED
