Senior Associate

Kantar • New York, NY

2d • $64,300 - $85,000 • Hybrid

About The Position

Our media effectiveness client service team are experts in understanding the changing media landscape. They help organizations optimize their media campaigns, identify target audiences, and measure the impact of their marketing efforts. With a focus on cutting edge technologies, audience measurement, consumer targeting and in-depth intelligence into paid, owned and earned media. Their global coverage and local expertise enable clients to better understand media audiences and their relationships with brands to optimize investment. The Associate is responsible for servicing media clients through the development of quality of work, efficient delivery and developing strong relationships. In this role, they will build their skills and expertise as a research partner to our clients in advising on strategy for digital and multi-platform media campaigns. This person will have strong communication and organization skills, attention to detail and interest in what makes advertising great on various media platforms.

Requirements

• Bachelor’s degree in market research/marketing or related social science and analytic disciplines
• 1+ years of professional market research experience preferred with exposure to quantitative methodologies
• 1+ years of experience in client facing roles and track record of success in client interactions
• Basic understanding of digital advertising principles and practices.
• Strong process and time management skills; capable of prioritizing and delivering against multiple/competing deadlines; prior project management experience preferred
• Proficient computer skills in Microsoft office and Google Suite tools, and ability to master other needed business tools (e.g., data management / cross tab and other proprietary tools)
• Strong detail-orientation with ability to manage multiple work streams and collaborate cross-functionally
• Excellent communication skills (verbal and written) with ability to use logical reasoning and problem-solving
• Natural curiosity, a can-do attitude, driven and ability to take initiative

Responsibilities

• Execute advertising campaign effectiveness research studies for some of Kantar’s top brand, agency and media platform clients.
• Utilize various tools and partners to complete studies from start to finish.
• Day to day tasks may include leading kick-off calls, study setup, survey design, data analysis, report writing and presentation of results.
• Manage project timelines and quality, collaborating with client teams and across departments.
• Lead meetings to scope and kick off new projects as well as to present data results to clients and their ad agencies.
• Develop actionable media and creative recommendations for future ad campaigns based on measurement results.
• Perform quality checks to ensure project accuracy and address issues proactively.
• Continuously seek to improve skills through training and team support.
• Build understanding of media capabilities and analytic methods.
• Exhibit critical thinking, seek process improvements, and foster a positive, inclusive environment.

Benefits

• Medical plans with comprehensive, affordable coverage for a range of health services
• Health Savings Account/FSA
• Dental, Vision and benefits to cover unique healthcare needs
• Wellness Program
• 401k with match
• Tuition Reimbursement
• Commuter benefits
• Unlimited PTO

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level