Associate Category Manager
About The Position
The Associate Category Manager, focusing on Mass / Club, supports the creation and implementation of category management strategies to develop win-win solutions and strengthen long-term strategic customer partnerships. The role collaborates cross-functionally with the sales team to optimize product assortments, pricing, and promotional strategies in alignment with company objectives. It involves analyzing sales, consumer, and market information; supporting assortment and planogram optimization; and monitoring performance, competitors, and industry trends. The position is based in a plant/office environment, with most work conducted in a climate-controlled office. Travel may be required.
Requirements
- Bachelor’s degree in Business, Marketing Economics, or a related field, or equivalent experience.
- At least 3 years of experience in category management, sales, analytics, or a related CPG role.
- Strong analytical skills and ability to interpret data and generate actionable insights.
- Proficiency using syndicated data such as Nielsen and Circana, retailer-specific loyalty card data, and shopper panel metrics.
- Excellent communication and presentation skills, with the ability to collaborate across departments and with external stakeholders.
- Ability to manage multiple priorities in a fast-paced environment.
- Detail-oriented, with strong organizational and critical thinking skills.
- Initiative-taking, results-driven mindset and passion for consumer products.
- Proficiency in Microsoft Excel and PowerPoint.
Nice To Haves
- Experience in the CPG industry, particularly in salty snacks.
- Experience with JDA Space Planning software.
Responsibilities
- Analyze sales data, consumer trends, and market dynamics to identify category growth opportunities and provide actionable recommendations for assortment, pricing, and promotions.
- Assist with developing and optimizing product assortments and planograms; analyze product performance, conduct gap analyses, and recommend product introductions or discontinuations based on consumer demand and profitability.
- Assist in building and maintaining relationships with key customers and retailers.
- Track and report key performance metrics, including sales and share; update the sales team on category performance and recommend actions to improve results.
- Monitor competitor activities and industry trends to identify market developments and category growth opportunities.
- Perform other duties as assigned.
Benefits
- Medical benefits
- Dental benefits
- Vision benefits
- Life insurance
- Disability insurance
- 401(k) participation
- Paid holidays
- Paid time off
- Annual incentive and program-specific awards may be available.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
